|

|
PUBLISHERS NOTE: A ‘PEOPLE’ PREVIEW
In the first magazine of each year, GDUSA selects our People
To Watch, group which is intended to embody the spirit of the creative community. The
criteria: individuals we have come to know and respect for their talent, leadership, success,
insight, business savvy, community service and newsworthiness. In a field so deep in talent
and intelligence and achievement, this is clearly a subjective process. Still, over more than
four decades, it has seemed to work out: the roster reads like a Hall of Fame and the
2011 group only adds to the luster. The class of 2011 is particularly varied, representing
new media companies such as Facebook, Yahoo and Myspace, traditional marketing
powerhouses like Coca-Cola, Walmart and Kimberly-Clark, and standout indedendent
design firms including Pentagram, Savage, and Pressley Johnson. In this online preview,
Today, we present our list of twenty designers, and some brief excerpts from the
magazine article. The complete feature willl appears in GDUSA magazine in early February
and, soon thereafter, on gdusa.com; the magazine and website will also feature a
complementary look at Students To Watch at that time.
— Gordon Kaye
Epson, long a designer-friendly company with a creative-centric
culture, is sponsoring this online preview. A leading provider of printers, scanners and
other products for the creative community, the company has had particular and notable
sucess with the Epson Stylus Pro printer family. The latest offering is the Epson Stylus
Pro WT7900 printer, an all-new contract quality proofing system designed for flexographic
and gravure print jobs that require the color white. For more information on these and
other products, contact...
Click Here For More Information
Here is a glimpse of our 2011 People To Watch and a short quote
from each to give you a flavor of our interviews with them.
|
Ben Blumenfeld
Ben Blumenfeld is the design lead at Facebook. With more than 500 million active
users, Facebook is fundamentally changing the way people share and communicate
with each other. Blumenfeld’s team communicates Facebook’s brand
and mission through product experience, web properties, and offline channels.
|
 |
|
Quote (on an alternate career): “Teach or run a non-profit. I started a non-profit called Choose to Laugh a few years ago with a couple of friends and it was one of the most fulfilling experiences of my life.”
|
|
David Butler
David Butler is responsible for leading the global design vision and strategy for
The Coca-Cola Company. That includes some the world’s most loved and
valuable brands. He is a frequent lecturer and strong advocate for design education,
and is currently based in Mexico City.
|
 |
|
Quote: (on advice to students and recent grads): “Focus
on the design of the world and less on the world of design.”
|
|
David Ceradini
David Ceradini founded his design firm in 1993 and leads development for all agency
branding and design assignments, from conceptualization through activation. Blending
business savvy and innovative creativity, Ceradini works closely with all agency clients. He
is a member of AIGA, DMI, CEW and ASID.
|
 |
|
Quote: (on growing up in a blue-collar upstate NY
town): “That experience has really shaped my work ethic. It taught me how to work
hard to get what you want, to be persistent and always make your best effort.”
|
|
Jenn David Connolly
Jenn David Connolly is owner of Jenn David Design in San Diego. With clients including
several nationally recognized consumer brands, Connolly began her career designing
help-wanted ads and enjoyed the challenge of finding the creativity while working within
strict parameters. She continues to apply that same principle to packaging, websites,
identity, collateral, displays and, recently, illustration.
|
 |
|
Quote (on her New Year’s Resolution) “Expand
creatively into new areas and challenge myself in ways I haven’t done before.”
|
|
Rachel Crawford
A newly minted Associate Principal at Carbone Smolan Agency, Rachel Crawford thrives
on a fusion of design, promotion and entrepreneurship. Clients have included Cravath,
Swaine & Moore, Mandarin Oriental Hotel Group, Morgan Stanley, Taubman Company, W
Hotels and Helen Keller International.
|
 |
|
Quote (on handling work-related pressure): “My
number one mantra when things get intense is ‘no one’s going to
die.’ Take a deep breath. There’s no reason for this job to give you an
aneurysm, although I make no promises about high blood pressure.”
|
|
Karin Fong
Karin Fong directs and designs for film, television, and environments. She is a founding
member of production and design company Imaginary Forces, based in Hollywood and
New York. Fong’s title sequences include Ray, Charlotte’s Web, Dead Man
on Campus, The Pink Panther 2, Terminator Salvation and Going the Distance.
|
 |
|
Quote (on advice to young professionals): “Work
with people you admire. That holds true even if you are not just starting out.”
|
|
David Gauger
David Gauger’s career began at age 17 in a small advertising and design firm. He
began a design studio at 21. In 1974, Gauger co-founded Gauger Sparks Silva in San
Francisco, now Gauger + Associates. His firm has created branding, packaging, interactive
design, environmental design and advertising programs for a range of businesses, and
garnered hundreds of awards in the USA and abroad.
|
 |
|
Quote (on the influence of San Francisco): “The West
Coast effect has been to continuously question authority and to experiment
stylistically.”
|
|
Jessica Hische
Jessica Hische is a typographer and illustrator working in Brooklyn NY. In September
2009, after two-and-a-half years of little sleep and a lot of handlettering, she left Louise
Fili, her last staff job, to pursue a freelance career. Hische has emerged as an industry
thought leader, and has been featured in most major design and illustration publications.
|
 |
|
Quote (on her design heroes): “I have
People/Design ‘crushes’ rather than a ‘hero’: Louise
Fili, Erik Spiekermann, Christoph Niemann, Chris Ware.”
|
|
Brian Hunt
Brian Hunt is Yahoo!’s Senior Creative Director in the United States. Responsible
for both Yahoo!’s Branded Entertainment division and the Yahoo! Creative Solutions
team, Hunt experiences the dynamic online marketing space from every angle. Earlier, Hunt
was one of the original employees for web pioneer, DoubleClick, where he served as Creative
Director. A graduate of Hamilton College, he has been a consultant for CNN Money,
L’Oreal and others.
|
 |
|
Quote (advice for students): “Bring more to the table than
just great design skills. Understanding communication and marketing are necessary
components to being a successful designer today. Don’t be the talented weirdo who
can’t hold a conversation and does not have any grasp for the business side of your
field.”
|
|
Jennifer Kinon and Bobby C. Martin Jr.
Jennifer Kinon is a founding partner of OCD, an independent branding and design agency.
She is also a faculty member of the School of Visual Arts MFA Design Program and president
of AIGA/NY. Kinon has worked for Michael Bierut at Pentagram and, previously, she was design
director of NYC’s 2012 Olympic Bid and art director for Graphis Inc. Partner Bobby C.
Martin Jr. most recently worked as Senior Design Manager of Visual Communications at Nokia
Design in London, where he oversaw communication and identity design across their global
packaging range. He has been design director of Jazz at Lincoln Center and worked at
Ogilvy & Mather’s Brand Innovation Group (BIG).
|
 |
|
Quote (Kinon on advice to young professionals) “Find someone
you admire and work with them.”
|
|
Mike Macadaan
Mike Macadaan is Vice President of User Experience and Design at Myspace. Macadaan
was instrumental in bringing to life the new design of Myspace.com. He is also very active
in the Southern California start-up community, having ben a founder of Twiistup. Prior to
joining Myspace in 2009, Macadaan served as vice president of product design for Tsavo Media.
|
 |
|
Quote (on an alternative career): “I’d probably be a
blimp pilot. I was part of an advertising blimp tour in my early 20’s and it was so much
fun.”
|
|
Christine Mau
Christine Mau is the Brand Design Director of Family Care brands at Kimberly-Clark. In
this Integrated Marketing Planning team role, she is responsible for leading strategic design
as it inspires the brand expression across channels. She enjoys transforming overlooked and
commoditized products like facial tissue and tampons into stylish accessories that delight
the consumer and drive sales.
|
 |
|
Quote (on the influence of where she was raised): “I grew
up exploring rural Wisconsin, with the largest chunk of time on an 80-acre farm. My
childhood was really one giant problem-solving lab.”
|
|
John Nunziato
John Nunziato started Little Big Brands in 2001 out of his two-bedroom sublet apartment
with $250 in the bank. Ten years later, the firm has grown to a small collective of talented
individuals creating beautiful packaging for brands big and little. After graduating from
school, Nunziato spent much of his career working for industry leaders such as Sterling
Group and Interbrand.
|
 |
|
Quote (on advice to graduating students): “While you probably
have a good portfolio of work, personality and determination, most employers are very busy
and looking for more than a good designer. We’re looking for leaders.”
|
|
Eddie Opara
Eddie Opara joined the legendary Pentagram in its New York office as partner in 2010.
Opara is a multi-faceted designer whose work encompasses strategy, design and
technology. His projects have included brand identity, publications, packaging,
environments, exhibitions, interactive installations, websites, user interfaces and
software, with many projects ranging across multiple media.
|
 |
|
Quote (on an alternative career): “A carpenter or an
architect. My paternal grandfather was a carpenter.”
|
|
Paul Pierson
Paul Pierson is a newly named Associate Principal, as well as Senior Designer, at Carbone
Smolan Agency. His keen sense of logic, sensitivity to client needs and ability to create
the “natural” design across platforms for a product or service makes him
one of CSA’s most versatile designers. A recent project included the rebranding
for investment firm Morgan Stanley.
|
 |
|
Quote (New Years Resolution) “Get off Facebook and
talk to humans.”
|
|
Walter Porras
After finishing at the top of his class in Peru, worked in the art department at a large
supermarket chain in Peru, and then moved to Miami where he launched a career that, via
grit and talent, has included influential design and management positions at Office
Depot and Macy’s. He is currently Senior Director for Marketing Creative at
Walmart in Bentonville AR.
|
 |
|
Quote (on moving from sunny Florida to Arkansas):
“It’s always been about the challenge and about loving what I do. My
passion since I was a little boy in Peru, with the Crayolas, has always been art and
design. That’s what makes me happy, whether it be Florida or Arkansas.
|
|
Wendy Pressley-Jacobs and William Lee Johson
Wendy Pressley-Jacobs formed Pressley Jacobs Design in 1985; the nationally
recognized firm is celebrating its silver anniversary with a name change to Pressley
Johnson Design. Pressley-Jacobs has 35 years of experience in the design field. A member
of the AIGA Chicago Chapter Advisory Board, she has been “Woman of the
Year” Women in Design/Chicago and “Alumni of the Year” by the
School of Fine Arts at Indiana University, among many honors. Joining Pressley-Jacobs
as the new “name” partner of the firm is William Lee Johnson. He has 25
years of branding and marketing experience. His work has been recognized by the likes
of Graphis, The Type Directors Club, New York Art Directors Club, American Corporate
Identity, GDUSA, Society of Typographic Arts — Design Archives, and more.
|
 |
|
Quote (Pressley-Jacobs on the influence of where she lives
and works): “Living in the Midwest and Chicago created a psyche where I value
things that are ‘true’ and ‘honest’.”
|
|
Robin Tooms
As a Brand and Interactive Strategist at Savage in Houston, Robin Tooms works
closely with clients to develop brand positioning, strategies and design solutions. As Vice
President, Tooms is responsible for keeping internal operations running smoothly,
especially those related to human resources. A member of the Savage team for more
than 13 years, Tooms strategically approaches each project from both a business
and a design perspective.
|
 |
|
Quote (on where she grew up): “I am a native Houstonian,
which means my southern kindness has to live side-by-side with my western sense of
wonder and entrepreneurship.”
|
|
Sarah Williams
As Creative Director at Beardwood&Co, Sarah Williams has been a “design
explorer” for almost a decade, scouting out new inspiration from the tip of
Patagonia to Tokyo’s Design Week to Zanzibar. Her design adventures span
from telling the punk rock story of legendary CBGB’s, to girly glamour for
Bath & Body Works, to channeling her inner scientist for Pfizer.
|
 |
|
Quote (on hip-hop and design): “I’ve always
been riveted by hip-hop; the rapid-fire cleverness of the lyrics collaged over obscure
samples, and the way 100 different ideas can be communicated in less than five
minutes. It’s a powerful form of music with the ability to synthesize culture. There
are many parallels to design, and depths of inspiration.”
|
Epson, long a designer-friendly company with a creative-centric
culture, is sponsoring this online preview. A leading provider of printers, scanners and other
products for the creative community, the company has had particular and notable sucess
with the Epson Stylus Pro printer family. The latest offering is the Epson Stylus Pro WT7900
printer, an all-new contract quality proofing system designed for flexographic and gravure
print jobs that require the color white. For more information on these and other products,
contact...
Click Here For More Information
2010 People To Watch
http://www.gdusa.com/issue_2010/01_jan/
2010 American Graphic Design Awards Gallery
http://www.gdusa.com/contests/agda/10/winners/
2010 American Inhouse Design Awards Gallery
http://www.gdusa.com/issue_2010/07_jul/feature/winners/
2010 American Web Design Awards Gallery
http://www.gdusa.com/contests/awda/10/winners/types/awdagallery.php
Improve Your Skills In 2011
http://www.gdusa.com/eblasts/2011/110110-ce/msg.html
|