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GRAPHIC DESIGN ENEWSLETTER / MARCH 2010 / #1

IN THIS ISSUE:
Publishers Note
Graphic Design News
Inhouse Awards Forms
Graphic Design News
Special Print Promotion
Graphic Design News
Free Pass To On Demand Show
Interesting Links

 

wausau
 
surtex
 
photolibrary
 
supplyside
 
pantone
 
erickson
 
blend
 
4over
 
AIDA
 

PUBLISHERS NOTE: CONFIDENCE RISES

gordon I am feeling a bit more hopeful about the graphic design economy. The wave of panic is receding, along with the misguided fantasy that marketers can slide by forever without investing in meaningful branding, advertising and promotion. It's a pendulum, the graphic communications business, and the pendulum is swinging back toward sanity and normalcy. Optimism is reflected in a recent FunctionFox study of small creative businesses. The results show that 93% of small creative businesses are expecting to grow or remain stable through 2010. Other positive indications: the vast majority of firms expect to increase revenues in 2010, more than a third expect to add staff, and many are embracing new forms of media and technology as new business opportunities. "For creative professionals, 2009 was all about survival and smart, safe growth," said Mary-Lynn Bellamy-Willms, founder and CEO of FunctionFox. "2010 will be all about capitalizing on the seeds planted in 2009."

— Gordon Kaye

GRAPHIC DESIGN NEWS

New Host, New Logo
tonightshow After weathering the departure of Conan O'Brien from The Tonight Show, NBC is reinvigorating the brand with a new logo. The logo is familiar, modern and a little metropolitan without focusing on Leno's persona. It's dark and proper, perhaps an attempt to play down the drama associated with the host change, and a departure from Conan's graphic look.

Gellman Firm Turns 40
In honor of their 40th anniversary, Stan Gellman Graphic Design launches a new website. Since 1969, the St. Louis MO-based firm has provided marketing communications services for a diverse range of clients, with specific emphasis on corporate communications, business-to-business marketing and corporate identity and branding. The new site, says President Barry Tilson, was created to demonstrate the company's design and marketing capabilities and showcase its portfolio of work to current and potential clients.

NY Times Best Designed
newspapers The Society for News Design has selected three newspapers as the World's Best-Designed in the "The Best of News Design" Creative Competition. The judges described The New York Times as having a timeless elegance and a visual discipline that binds different sections together. Der Freitag (Berlin) was lauded as bold and simple. Of Frankfurter Allgemeine Sonntaszeitung (Germany), the judges said it had a remarkable mix of visual elements.

Design For Social Change
To remain competitive, corporations are looking for innovation and impact in the area of social change as it relates to their business. And the non-profit world is seeking new ways to support their constituencies through design strategy. The School of Visual Arts summer intensive, Impact! Design for Social Change, will introduce participants to the growing field of design for social advocacy. The faculty is composed of leaders in the area of design for social change and a series of ten lectures featuring leaders in the areas of design and social change will be presented.

GDUSA'S INHOUSE DESIGN AWARDS

aida American Inhouse Design Awards is the premier showcase and recognition program for outstanding work by inhouse design / marketing / communications departments. The deadline for entries is March 18. You can request a printed from by emailing awards@gdusa.com. Or you can download an entry form immediately at...
http://www.gdusa.com/contests/aida.php

MORE GRAPHIC DESIGN NEWS

glaser Documenting Milton
For many, Milton Glaser is the personification of American graphic design. Best know for co-founding New York magazine and creating the I heart NY campaign, the full breadth of Glaser's artistic output is revealed in Wendy Keys' documentary portrait, "Milton Glaser: To Inform and Delight." Artfully directed, the film glances into everyday moments of Glaser's life and captures his warmth and humanity, as well as his intelligence and creativity. DVDs of this intimate portrait hit the streets on April 27, but can be ordered starting March 30 from New Video/Arthouse Films.

Getting To Werk
Werkshop Marketing of Nashville TN has announced a new creative team. Werkshop's creative side is headed by VP/Creative Director Jennifer Sheets, who has previously worked for CGU Life, Nashville Predators hockey club and Fresh Dirt Marketing. She is joined by Art Director Matthew Wilson, formerly of Earnhart + Friends Advertising. Senior Copywriter R. Justin Shepherd and Digital Media Designer Bryce Hall round out the team, supported by Production Assistant Amanda Williams.

burgerking Food Play
Burger King has debuted a new Food Play campaign for BK Kids Meals. The campaign uses an animation style not unlike what is commonly seen on Cartoon Network's [adult swim]. The spots combine photo-real food and toys with two-dimensional characters and environments. The result is a unique animation style that makes the products pop visually, grabs the attention of both kids and adults and stands out from other media clutter. Food Play was developed exclusively for BK by Minneapolis-based advertising agency Campbell Mithun and animation firm MAKE.

Millennials Shop Less Buy More
Women, ages 20 to 30, represent a $54 billion marketing opportunity for packaged goods companies, but their needs are vastly different from the generation before them, a new report from Information Resources finds. "Winning With Millennial Women Shoppers" outlines this growing consumer demographics' key behaviors. Compared to the proceeding generation, women born between 1979 and 1989 tend to shop less, buy more during each trip and frequent supercenters and Wal-Mart more. The economy has also forced these shoppers to cut back on indulgent food categories like frozen poultry, chewing gum, salty snacks and frozen pizza, the report said.

takefive TAKE FIVE CAREER TIPS
FROM THE CREATIVE GROUP

NEW JOB JITTERS

You've landed a new job after a lengthy search — congratulations! Now, how do you make the best impression once you start? The Creative Group offers five tips for easing your way back into the workplace:
 
1. Get Back In The Swing. Adjust your daily schedule a week before your start date so you're comfortable with the routine by your first day.
 
2. Make The Rounds. Once you've started a new job, immediately introduce yourself to those you will be working with — including those outside of the creative department. To break the ice, invite colleagues to join you for lunch or coffee.
 
3. Hone Your Observation Skills. Pay attention to how others behave in the workplace. Many unwritten rules, such as how and when people communicate, can only be learned through observation.
 
4. Play It Cool. While it takes time to gain trust in a new environment, try to project confidence in everything you do. If you believe in yourself, others will, too.
 
5. Avoid the phrase, "At my last job ..." Although confidence is a virtue, being viewed as a know-it-all is a career liability. Sure, you may prefer to do things the way you did them at a previous jobs, but don't try to impress those ideas on others. You can make recommendations once you've established yourself.

The Creative Group is a specialized staffing service placing creative, advertising, marketing and web professionals on a project basis. For more information, please visit www.creativegroup.com. You also can follow us on Twitter @CreativeGroup and Facebook www.facebook.com/thecreativegroup

SPECIAL PRINT PROMOTION

48 Hour Print, the online printing service, is offering a 20 percent discount for GDUSA readers. This includes all products, including business cards, postcards, brochures, folders, posters, newsletters and more.
48 Hour Print - 20% Off For GDUSA Readers Expires 6/2/2010

MORE GRAPHIC DESIGN NEWS

carrasco Fly Uruguay
Airbranding, a Steinbranding company, developed the new branding of Carrasco International Airport in Montevideo, Uruguay. The point of departure is the reinterpretation of the sun in the logotype. This icon embodies great visual recognition in Uruguay. It goal is a harmonious coexistence with the new architecture of the terminal. Wayfinding blends inside and outside the terminal, giving it greater international projection.

Book Content Morphing
According to a PRIMIR study entitled Trends in Books: 2008-2012, the health of the economy and the emerging e-book will clearly have a negative impact on total printed book volume. The report indicates three clear-cut conclusions. Book content in its present paper form will continue to be a mainstay product through the 2009-2012 forecast period, but at reduced volume levels. Book content will morph from being primarily an ink-on-paper product to a multiple media product distributed through a variety of channels. And, finally, paper books and bookstores may have reached the pinnacle of their product life cycle and will emerge from the forecast period on the downside slope of the cycle.

Class-y Logo
roosevelt On the first day of spring semester classes, Roosevelt University, Chicago IL, unveiled a modern logo, updated seal and redesigned website that presents the university in a fresh and authentic manner. Designed by Studio Blue, the new logo speaks to the ideas of diversity and community, important components of what the university stands for. In addition, Roosevelt's website is being completely redone by mStoner to include a rotating gallery of student stories and photos.

Mothership Launches
A new creative studio, Mothership, has launched in Los Angeles to create original transmedia content for advertising agencies and brands. A sister company to Digital Domain, Mothership represents global creative talent and develops the content, strategies and campaigns across multiple media platforms. Guiding Mothership is Digital Domain Commercials Division President/Executive Producer Ed Ulbrich, Executive Creative Director Alejandro Lopez, and Executive Producer Tanya Cohen.

ON DEMAND FREE EXPO PASS

Attend On Demand Conference & Expo, April 20-22, at the Pennsylvania Convention Center in Philadelphia! Register with code 346H for a Free Expo Pass or by March 12th for Early Bird Rates. For complete details, visit...
http://www.ondemandexpo.com

INTERESTING LINKS

gdusa FunctionFox Small Creative Businesses Survey...
www.functionfox.com/Creative-Industry-Outlook-2010
 
New Stan Gellman Design Website...
www.sggdesign.com
 
Register For SVA's Design For Social Change...
www.sva.edu/impact
 
GDUSA Web Design Awards...
www.gdusa.com/contests/awda.php