


	IN THIS ISSUE Design Changes Lives Regular Or Unleaded Thinking Green GDUSA Awards More Thinking Green GDUSA Awards More Thinking Green Now On GDUSA.com PUBLISHERS NOTE: FAITH IN DESIGN The new Living Principles website, originally conceived through AIGA, is now seeking creative contributions of every design discipline to take it to the next level. Gaby Brink, Tomorrow Partners, is point person on the project. She envisions a portal for all things relating to sustainability: curated and community-generated information, resources, case studies, reviews, events and a forum. Brink has a great faith in the power of design. "The biggest impact you can make as a designer is to change people's behaviors, even aspirations," she says."We are looking for ways to change lives, not just materials." Contact: http://www.livingprinciples.org QUOTE OF THE MONTH: REGULAR OR UNLEADED "This oil spill in the Gulf is affecting everybody. In fact, when I went to lunch this weekend and ordered the sea bass, they asked if I wanted it regular or unleaded." - David Letterman THINKING GREEN Winged Wisdom PhilippeBecker is one of a handful of designers commissioned to create art for public display in San Francisco's famed Presidio. It is the first-ever public art project conceived for a National Park. PhillippeBecker's contribution is "Winged Wisdom," conceived by Brody Hartman, director of creative strategy, and designed in collaboration with creative director Philippe Becker. Winged Wisdom is composed of three-dimensional letters that spell out within the landscape three of the robins' wise behaviors: singing, adapting, nesting. Each letter, built of steel armature and mesh netting, is filled with sterile straw, providing ideal nesting material for birds. Guiding Environmental Designers Society of Environmental Graphic Design has launched a new web-based resource focused on life-cycle approaches to design. The Green Resource Guide is the latest initiative of the Society's Sustainability Forum, a group of designers, fabricators, and consultants committed to promoting sustainable approaches to environmental graphic design. "The Guide provides a wide array of resources designed to help environmental graphic designers choose more sustainable approaches, processes, and products," says SEGD head Leslie Gallery Dilworth. http://greenresourceguide.segd.org/ Hold The Carbon Pearlfisher has designed the food packaging and menus for sustainable restaurant chain Otarian. The fast-casual chain is the first to carbon footprint every item on its vegetarian menu to internationally recognised standards. With the identity already created, Pearlfisher was asked to create a secondary visual language to communicate both taste and environment. Pearlfisher Creative Director Natalie Chung says, "Because we were responsible for conveying two messages, we have deliberately kept the design simple, clean and modern. Bold but recognisably 'foodie' colous clearly show the choices available. It's aspirational but accessible." The restaurants are in London and New York. Vicki Willatts is the designer and Jonathan Ford creative partner. ENTER NOW... GDUSA's American Graphic Design Awards flagship competition ends next week. The final postmarked deadline is June 30. To download an entry form, please visit... http://www.gdusa.com/contests/agda.php MORE THINKING GREEN Drink Up Greentopia's guide to sustainable beer rates beers, not on their taste, but on their overall footprint. The winner: New Belgium. The score is configured by data collected from the companies themselves or from credible third party sources pertaining to the beer's environmental reporting, production efficiency, ingredients, packaging, transportation and building design initiatives. Although people may not know the name New Belgium Beer, many people are familiar with its flagship organic beer, Fat Tire. http://www.greenopia.com/USA/ Meaningful Travel Travel is undergoing a profound shift, according to a broad new study by the leading global communications agency Euro RSCG Worldwide. "For years, people have regarded travel as a way to splurge, an indulgence centered on "escapism and fun," said Marian Salzman, president of Euro RSCG Worldwide PR, North America. "Now, we're looking to make our travel experiences more meaningful and better aligned with our personal values and goals. With millions of people wanting to feel good about the impact they have on the world, there's been a reboot of travel values and expectations." High on the list of demands: eco-sensitive trips, destinations, transportation and collateral materials. Green Graffiti Graffiti is associated with dirtying the urban environment but several companies are turning that idea on its head by using pressure washers to create a greener urban advertising. By spraying a stencil with water instead of paint, they can create temporary ads by "washing" corporate logos onto dirty sidewalks. Shown here: a GreenGraffiti campaign for Hi Mobile in Holland. GreenGraffiti now has licensing agreements in more than 10 countries and is among a number of environmentally conscious marketing agencies concerned about the sustainability of the medium. DIMENSIONAL DIGITAL PRINT COMPETITION This special Dimensional Digital Print Cover contest invites creatives to design a printed insert that will double as the September cover of GDUSA magazine. Winners will be selected on overall visual appearance, tactile effectiveness and integration of the easy-to-use Kodak NexPress Dimensional Printing System. For an entry form, contact... http://www.gdusa.com/digitalprintingcontest/ MORE THINKING GREEN Children Follow Ogre In an effort to encourage children to spend more time outdoors and re-connect with nature, the USDA Forest Service and the Ad Council have joined DreamWorks Animation SKG, Inc. to launch a new series of public service advertisements (PSAs) featuring characters from the Shrek films. Last week, Hank Kashdan, Associate Chief of the Forest Service, unveiled the PSAs at the Denver Museum of Nature and Science in coordination with National Get Outdoors Day. Channeling Ad Dollars CBS has acquired Ecomedia LLC, which brings together private advertisers with public projects to improve the environment. The EcoMedia model takes part of the money slated to buy traditional advertising and channels it to fund green initiatives, like solar panels on school rooftops. The advertisers generate goodwill with communities and local governments, while accruing carbon offsets and spurring green investment. "By including a green offering as part of the overall ad buy, advertisers will be able to address their sustainability objectives and green initiatives, and ultimately engage on a more meaningful level with their consumers," said Peter Dunn, president of CBS's Television Stations Group. Giving Back To help raise money for ravaged Haiti relief, Denver-based Amélie Company has designed limited edition posters for The Haiti Poster Project. The project encourages designers from around the world to design and donate posters to be sold online. "Advertising is often perceived as an industry concerned more with money and fame than doing good, so whenever the opportunity arises to give a little back ... we want to help out," says Creative Director Paul Suggett. The project was organized with the assistance of Leif Steiner, a well-known Colorado creative director, and printed pro bono by D & K Printing in Boulder. http://www.thehaitiposterproject.com/ NOW ON GDUSA GDUSA's 2010 Package Design Award Winners, sponsored by Neenah Paper http://www.gdusa.com/issue_2010/03_mar/feature/winners/index.php GDUSA's 2010 Web Design Award Winners, sponsored by The Creative Group http://www.gdusa.com/contests/awda/10/winners/index.php GDUSA's Color Forecast, sponsored by Pantone http://gdusa.com/issue_2010/05_may/feature/index.php	TOP RANKED BAY AREA GREEN COMMUNICATORS $1 to $2 Billion Revenue Autodesk National Semiconductor $2 to $5 Billion Revenue Adobe Agilent AMD $5 to $10 Billion Revenue Applied Materials Clorox eBay Symantec $10+ Billion Revenue Cisco HP Intel Courtesy of EcoStrategy Group ecostrategygroup.com CONSUMER GREEN WISH LIST BY CLOWNFISH Premium Prices To Affordable Green Growing Energy Bills To Smart Meters Quick Buys To Informed Shoppers Green Geeks To Green Celebs Greenwash To Green Verification Green Fad To Global Awareness Geeky Gadgets To Real Technology Excess To Educated Labels Excess Packaging To Real Reductions Plastic To Alternative Bags Diana Verde Nieto is CEO of Clownfish. www.clownfishdesign.net