Publishers Note
Thinking Green
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Quote Of The Month
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The New GDUSA Store
Over the summer, we alerted you to the SunChips recycled bag crisis: the biodegradable bags were terrific for the environment but made alot of noise when opened or crinkled. Tens of thousands of painfully sensitive chip consumers cried out for relief from the scourge, especially on Facebook. Roughly 18 months after Frito-Lay introduced them, the company has removed the noisy material from the packages. The company is returning to their former bags, which cannot be recycled, while it works to come up with a quieter eco-friendly bag. Sometimes words fail me.
http://www.gdusa.com/egdusa/2010/0824green/msg.html
— Gordon Kaye
KFC Kickstarts Initiative
KFC, stung by its description as "Kentucky Fried Forest" by environmental
advocacy groups, is moving quickly to reduce its use of nonrenewable
resources. KFC tested its recyclable containers in five markets this
spring; the containers recently won a 2010 Greener Package Award, and
they're part of an overall push by the chain to phase out foam packages
and substitute plastic plates with paper boxes. Megan Isaac, KFC senior
marketing manager, says the name-calling is not the motivation for
seeking to reduce plastic use by nearly 20 percent and foam packaging by
roughly 60 percent next year. Greener Package has found that the new
packaging takes less energy to produce and generate fewer greenhouse gases.
FTC Issues Green Guides
The long awaited Green Guides update have been released by the FTC. The
revisions respond to dramatic changes in the marketplace and seek to help
marketers avoid making deceptive claims. Meaningful changes include new
guidance on marketers' use of product certifications and seals of approval,
as well as claims for renewable energy, renewable materials, and carbon
offsets. The revisions recommend marketers not to make blanket assertions
that a product is "environmentally friendly," urge certifications or
seals be specific and clear, and focus sharply on the need for proof
to substantiate claims. Experts (and GDUSA) are analyzing the hundreds
of pages; meanwhile you can see the guides yourself and learn how to
comment during the public comment period at...
http://www.ftc.gov/opa/2010/10/greenguide.shtm
The UnConference
Compostmodern, the biennial interdisciplinary conference for designers
created by the San Francisco Chapter of AIGA, takes place
January 22-23. Rahul Raj, AIGA San Francisco Sustainability Chair,
comments: "By connecting the dots between design practice and social responsibility, this event delivers attendees real-world examples of
how to put ideas into practice. Our conference goal is to instigate
action." The Academy of Art University will host what is being billed
as the "UnConference." Attendees will propose topics about which
they are passionate, engage like-minded individuals in open
discussions, and build project solutions.
http://www.compostmodern.org
"In recent years, businesses have increasingly
used green marketing to capture consumers' attention and move Americans
toward a more environmentally friendly future. But what companies think
green claims mean and what consumers really understand are sometimes two
different things. The proposed updates to the Green Guides will help
businesses better align their product claims with consumer expectations."
-- FTC Chairman Jon Leibowitz on the purpose of the new FTC Green Guides.
Print Grows Trees
The Graphic Arts Show Company has announced the winners of "Positively
Print," a new print advocacy program designed to promote the power of
print in today's media mix. The awardees were recognized at Graph Expo,
which took place earlier this month in Chicago. Among the winners was the
Printing and Graphic Association - Mid-Atlantic for its "Print Grows
Trees" campaign. The group's marketing materials strongly counter the
public notion that e-materials are environmentally friendly while print
is not. The program, which can be modified and copied by others, is an
example of how much a single entity can do to support and promote print.
http://printgrowstrees.com/about.html
Public Printer Speaks
Public Printer Bob Tapella spoke about the successes of the U.S. Government Printing Office's (GPO) sustainable environmental stewardship initiatives
at the first GreenGov Symposium.
The White House Council on Environmental
Quality invited Tapella to be part of the event which brought together
leaders from federal, state and local governments; nonprofit and academic communities; and the private sector. Among the topics: Tapella
emphasized GPO's sustainable paper achievements in the agency's factory
and paper options for federal agencies. 
GPO employees made history by
printing the Congressional Record and Federal Register on 100% recycled newsprint.
THIRD PLANET T-SHIRTS
Third Planet Global Creative, based in Pittsburgh, has created the 3CO
t-shirt to raise awareness of human impact on our fragile planet. A
portion of the proceeds of each shirt sold will go to a variety of
conservation and environmental charities. The shirts are organic and
eco-friendly.
Learn more at...
http://www.333planet.com/tshirt_3co.cfm
Green Books Campaign
Last November, to promote books printed in an eco-friendly manner, Eco-Libris
initiated a Green Books Campaign, where over 100 bloggers simultaneously
published reviews of 100 books printed on recycled or FSC-certified paper.
The campaign worked: more than 15,000 readers were exposed to the campaign
and it received positive feedback. This November, the plan is expand to 200
bloggers, who review books on regular basis, to simultaneously publish
their book review of a "green book" of their choice on Wednesday, November
10. Susan Newman designed the 2010 bloggers campaign.
www.ecolibris.net/greenbookscampaign_list.pdf
Green My Parents
To help kids teach their parents about easy ways to save energy, water
and waste, Domtar has joined the Green My Parents youth movement as a
founding partner. The program teaches kids how their families can save
money through efforts such as turning off and unplugging devices that
waste electricity, printing responsibly and choosing to walk or bike
instead of driving. The movement has quickly spread and now includes
support from many organizations, including the U.S. EPA ENERGY STAR
Program, the National Wildlife Federation and the American Library
Association. Domtar is the exclusive paper and forestry partner for
Green My Parents.
Fast and fabulous way to earn a graphic design degree online...
CLICK TO LEARN MORE...
With Friends Like These
10:10, the British-based movement of people, schools, businesses and
organisations cutting their carbon by 10% in a year, has produced a
commercial for the cause that has been striking critics as being in
bad taste. If you don't cut emissions, you blow up —
literally. The group's response: "We 'killed' five people to
make 'No Pressure' — a mere blip compared to the 300,000 real
people who now die each year from climate change." They also argued
that at least their communications are creative and attention getting.
Green My Parents
To help kids teach their parents about easy ways to save energy, water
and waste, Domtar has joined the Green My Parents youth movement as a
founding partner. The program teaches kids how their families can save
money through efforts such as turning off and unplugging devices that
waste electricity, printing responsibly and choosing to walk or bike
instead of driving. The movement has quickly spread and now includes
support from many organizations, including the U.S. EPA ENERGY STAR
Program, the National Wildlife Federation and the American Library
Association. Domtar is the exclusive paper and forestry partner for Green My Parents.
THEGDUSA has teamed with Veer to offer creative professionals the most fun and interesting merchandise available. Current offerings include the following items and much more.
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1. Helvetica Notebook |
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2. Comic Sans Love T-Shirt |
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3. Kern Zip-Up |
Veer provides visual elements for use in professional creative work, such as graphic design, motion design, advertising and filmmaking. Products include stock photography, illustration, typefaces, and unique merchandise.
GREEN DESIGN FIRMS
FEATURED IN OCTOBER
GDUSA MAGAZINE
Another Limited Rebellion
Richmond VA
Chermayeff & Geismar
New York NY
El Designo Inc.
Edmonton AB
Gage Mitchell Design
Madison WI
GV Creative
Burbank CA
Rizco Design
Manasquan NJ
Tomorrow Partners
San Francisco CA