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IN THIS ISSUE

Publishers Note
Thinking Green
More Thinking Green
Quote Of The Month
More Thinking Green
The New GDUSA Store

PUBLISHERS NOTE:
PERFECT IS THE ENEMY OF GOOD

Over the summer, we alerted you to the SunChips recycled bag crisis: the biodegradable bags were terrific for the environment but made alot of noise when opened or crinkled. Tens of thousands of painfully sensitive chip consumers cried out for relief from the scourge, especially on Facebook. Roughly 18 months after Frito-Lay introduced them, the company has removed the noisy material from the packages. The company is returning to their former bags, which cannot be recycled, while it works to come up with a quieter eco-friendly bag. Sometimes words fail me.

http://www.gdusa.com/egdusa/2010/0824green/msg.html

— Gordon Kaye

THINKING GREEN

KFC Kickstarts Initiative KFC Kickstarts Initiative
KFC, stung by its description as "Kentucky Fried Forest" by environmental advocacy groups, is moving quickly to reduce its use of nonrenewable resources. KFC tested its recyclable containers in five markets this spring; the containers recently won a 2010 Greener Package Award, and they're part of an overall push by the chain to phase out foam packages and substitute plastic plates with paper boxes. Megan Isaac, KFC senior marketing manager, says the name-calling is not the motivation for seeking to reduce plastic use by nearly 20 percent and foam packaging by roughly 60 percent next year. Greener Package has found that the new packaging takes less energy to produce and generate fewer greenhouse gases.

FTC Issues Green Guides
The long awaited Green Guides update have been released by the FTC. The revisions respond to dramatic changes in the marketplace and seek to help marketers avoid making deceptive claims. Meaningful changes include new guidance on marketers' use of product certifications and seals of approval, as well as claims for renewable energy, renewable materials, and carbon offsets. The revisions recommend marketers not to make blanket assertions that a product is "environmentally friendly," urge certifications or seals be specific and clear, and focus sharply on the need for proof to substantiate claims. Experts (and GDUSA) are analyzing the hundreds of pages; meanwhile you can see the guides yourself and learn how to comment during the public comment period at...
http://www.ftc.gov/opa/2010/10/greenguide.shtm

The UnConference
The UnConference Compostmodern, the biennial interdisciplinary conference for designers created by the San Francisco Chapter of AIGA, takes place January 22-23. Rahul Raj, AIGA San Francisco Sustainability Chair, comments: "By connecting the dots between design practice and social responsibility, this event delivers attendees real-world examples of how to put ideas into practice. Our conference goal is to instigate action." The Academy of Art University will host what is being billed as the "UnConference." Attendees will propose topics about which they are passionate, engage like-minded individuals in open discussions, and build project solutions.
http://www.compostmodern.org

QUOTE OF THE MONTH

"In recent years, businesses have increasingly used green marketing to capture consumers' attention and move Americans toward a more environmentally friendly future. But what companies think green claims mean and what consumers really understand are sometimes two different things. The proposed updates to the Green Guides will help businesses better align their product claims with consumer expectations."

-- FTC Chairman Jon Leibowitz on the purpose of the new FTC Green Guides.

MORE THINKING GREEN

Print Grows Trees
Print Grows Trees The Graphic Arts Show Company has announced the winners of "Positively Print," a new print advocacy program designed to promote the power of print in today's media mix. The awardees were recognized at Graph Expo, which took place earlier this month in Chicago. Among the winners was the Printing and Graphic Association - Mid-Atlantic for its "Print Grows Trees" campaign. The group's marketing materials strongly counter the public notion that e-materials are environmentally friendly while print is not. The program, which can be modified and copied by others, is an example of how much a single entity can do to support and promote print.
http://printgrowstrees.com/about.html

Public Printer Speaks
Public Printer Bob Tapella spoke about the successes of the U.S. Government Printing Office's (GPO) sustainable environmental stewardship initiatives at the first GreenGov Symposium. The White House Council on Environmental Quality invited Tapella to be part of the event which brought together leaders from federal, state and local governments; nonprofit and academic communities; and the private sector. Among the topics: Tapella emphasized GPO's sustainable paper achievements in the agency's factory and paper options for federal agencies. t-shirtsGPO employees made history by printing the Congressional Record and Federal Register on 100% recycled newsprint.

THIRD PLANET T-SHIRTS
Third Planet Global Creative, based in Pittsburgh, has created the 3CO t-shirt to raise awareness of human impact on our fragile planet. A portion of the proceeds of each shirt sold will go to a variety of conservation and environmental charities. The shirts are organic and eco-friendly.
Learn more at...
http://www.333planet.com/tshirt_3co.cfm


MORE THINKING GREEN

Green Books Campaign
Green Books Campaign Last November, to promote books printed in an eco-friendly manner, Eco-Libris initiated a Green Books Campaign, where over 100 bloggers simultaneously published reviews of 100 books printed on recycled or FSC-certified paper. The campaign worked: more than 15,000 readers were exposed to the campaign and it received positive feedback. This November, the plan is expand to 200 bloggers, who review books on regular basis, to simultaneously publish their book review of a "green book" of their choice on Wednesday, November 10. Susan Newman designed the 2010 bloggers campaign.
www.ecolibris.net/greenbookscampaign_list.pdf

Green My Parents
To help kids teach their parents about easy ways to save energy, water and waste, Domtar has joined the Green My Parents youth movement as a founding partner. The program teaches kids how their families can save money through efforts such as turning off and unplugging devices that waste electricity, printing responsibly and choosing to walk or bike instead of driving. The movement has quickly spread and now includes support from many organizations, including the U.S. EPA ENERGY STAR Program, the National Wildlife Federation and the American Library Association. Domtar is the exclusive paper and forestry partner for Green My Parents.

ONLINE GRAPHIC DESIGN DEGREE

Fast and fabulous way to earn a graphic design degree online...
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MORE THINKING GREEN

With Friends Like These
With Friends Like These 10:10, the British-based movement of people, schools, businesses and organisations cutting their carbon by 10% in a year, has produced a commercial for the cause that has been striking critics as being in bad taste. If you don't cut emissions, you blow up — literally. The group's response: "We 'killed' five people to make 'No Pressure' — a mere blip compared to the 300,000 real people who now die each year from climate change." They also argued that at least their communications are creative and attention getting.

Green My Parents
To help kids teach their parents about easy ways to save energy, water and waste, Domtar has joined the Green My Parents youth movement as a founding partner. The program teaches kids how their families can save money through efforts such as turning off and unplugging devices that waste electricity, printing responsibly and choosing to walk or bike instead of driving. The movement has quickly spread and now includes support from many organizations, including the U.S. EPA ENERGY STAR Program, the National Wildlife Federation and the American Library Association. Domtar is the exclusive paper and forestry partner for Green My Parents.

veerTHE NEW GDUSA STORE

GDUSA has teamed with Veer to offer creative professionals the most fun and interesting merchandise available. Current offerings include the following items and much more.

shirt

1. Helvetica Notebook
Choose sides in the design world's love/hate relationship with Helvetica, or have it both ways. This two-sided 192-page notebook features a loving quote in Helvetica Std on one cover, then flips to reveal a darker intent. A center divider keeps the peace.

Comic Sans Love T-Shirt

2. Comic Sans Love T-Shirt
There's no denying the pervasiveness of Comic Sans. How do you feel about it, deep down in your heart? Love it, love to hate it, or hate that you love it — this t-shirt conveys the mixed emotions on a comfy gray American Apparel T-shirt.

zipup

3. Kern Zip-Up
Next time you have to explain kerning to a layman, you'll have a live demo just a zip away. The soft navy blue fleece on this fitted lightweight jogging jacket won't pill.

http://gdusa.com/veerstore/

Veer provides visual elements for use in professional creative work, such as graphic design, motion design, advertising and filmmaking. Products include stock photography, illustration, typefaces, and unique merchandise.

GREEN DESIGN FIRMS
FEATURED IN OCTOBER
GDUSA MAGAZINE


Another Limited Rebellion
Richmond VA

Chermayeff & Geismar
New York NY

El Designo Inc.
Edmonton AB

Gage Mitchell Design
Madison WI

GV Creative
Burbank CA

Rizco Design
Manasquan NJ

Tomorrow Partners
San Francisco CA