My favorite line about the mid-term election results comes courtesy of humorist P.J. O’Rourke: “This is not an election. This is a restraining order.” True, Americans may be down on the politicians and at the peak of political polarization, but perhaps there is hope for reconciliation in the fact that several of our American major brands are embraced by members of both political parties. In a recent YouGov BrandIndex Survey — looking at consumer impressions of brand value, satisfaction, reputation — Democrats and Republicans alike ranked Cheerios, UPS, FedEx, Craftsman, and J&J among their top ten favorites. Can shared respect for a breakfast cereal help us start the healing? Not so fast. The YouGov survey also finds irreconcilable brand differences among the partisans. Turns out the Democrat’s favorite brand is Google, not beloved by Republicans. And for GOPers, their number one brand is — wait for it, wait for it — Fox News Channel. And here is where the great divide crystallizes once again. As Brandweek writer Dale Buss wryly observes, the donkeys feel most comfortable with a “techie elitist brand masquerading as populism” while the elephants are drawn to a media brand that “treats their opposition like a foreign occupier.” On to 2012 (sigh).
— Gordon Kaye
Geismar Serves Tennis Logo
RISD Designs Fulbright-ers
Recognizing that demand for graphic designers
has never been higher, Parsons The New School For Design is holding an
information session on November 15 for its innovative AAS Graphic Design
program. Students earn an Associates Degree on the fast track while they
investigate up-to-the-minute tools and trends of the trade, including
introductory and advanced web design, and receive a solid foundation in
the traditional practices and concepts of graphic design. To sign up for
the free info session...
You can now download an entry form for
GDUSA’s fastest-growing national competition. It is presented by
GDUSA and sponsored by Neenah Paper. The deadline is December 10.
Fencers Roll On
A Voyeur’s Treat
Starting a new job? You better be prepared to fit in fast. Advertising and marketing executives interviewed by The Creative Group said it takes just nine weeks, on average, to determine if an employee is well suited for the job. Following are five tips for quickly adapting to a new work environment:
1. Clarify Expectations. Within the first few days, meet with your manager to discuss your responsibilities, immediate priorities and how your position fits into the company as a whole.
2. Watch How People Work. Spend some time studying when employees generally arrive at and leave the office, their preferred communication styles and how they collaborate.
3. Make Friends. While you want to get to know everyone on your team, pay particular attention to those you’ll need to rely on heavily. Reach out to project leaders, colleagues with whom you’ll frequently collaborate and potential mentors who can share with you the secrets of success in your new workplace.
4. Mind Your Meeting Manners. Pay attention to how meetings are run (with a formal agenda or as a free-for-all); whether or not attendees use laptops, PDAs or other mobile devices; and how vocal participants are expected to be.
5. Offer Ideas, When Appropriate. Wait until you’ve proven yourself and built rapport with your coworkers before proposing drastic changes. Your first priority is to earn people’s trust. Once that’s been established, colleagues will be more open to your suggestions.
The Creative Group is a specialized staffing service placing creative, advertising, marketing and interactive professionals on a project basis. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup.
Feinberg To Keiler
Earn a graphic design degree online in a fast and fun way.
Let AIGA Take You Hire
GDUSA has teamed with Veer to offer creative professionals the most fun and interesting merchandise available. Current offerings include the following items and much more. And don’t forget that the holiday season is upon us.
Veer provides visual elements for use in professional creative work, such as graphic design, motion design, advertising and filmmaking. Products include stock photography, illustration, typefaces, and unique merchandise.