NOTE: SAINT OR SINNER?
With all eyes focused on the new FTC Green Guidelines and their ramifications
for eco-marketing, release by Terrachoice of its annual “Sins of Greenwashing”
study is exquisitely timed. The Terrachoice study is an admirable assemblage
of data about consumer products and their advertising claims. To save you
reading time, here is the report in a nutshell: there is good news and there
is bad news. For optimists, the number of products making green claims has
increased more than 70 percent, a clear conviction that consumer interest in
environmentally friendly products is high and rising. And what about you
pessimists? According to the Terrachoice analysts, at least 95 percent of the
products still commit at least one greenwashing “sin”, 70 percent
offer no proof of their claims, and almost one-in-three include a graphic element
that misleadingly appears to be a third party certification. The report calls
this “worshipping false labels”, a phrase you’ve gotta love.
— Gordon Kaye
TO EDITOR: GDUSA IN RUSSIA
Regis Delmontagne, graphic arts industry veteran and former head of the Graphic Arts Show Company, has taught printing and design students in Russia and China for the past several years. He sent this email earlier this month.
Hello Gordon. Again, many thanks for providing GDUSA magazines for our classes
in Russia. As usual, they were extremely popular with the students. They were
absolutely so glad to have the opportunity to view it, when it came to their
turn, and I’m sure it will be “dog eared” by the time the last
students reads it. We taught package printing and design to hundreds of students
in Moscow, Kiev, and St. Petersburg Universities which offer printing and
related courses. In fact, the presentation was so successful that a small
group of designers asked me to repeat it for about 14 students in their design
studio. You should have seen the students huddled around a Mac, a huge piece
of textile hung over the large window to keep the room dark, and all wondering
who would get to keep the magazine.
— Regis Delmontagne
Leveraging the visual language of rebirth, growth and reproduction,
Landor Associates has created a new identity that ties together the
95-year-old San Diego Zoo, its popular Safari Park, and the Zoo’s
Institute for Conservation Research. The egg image connects the collective
conservation and education advocacy efforts of the three entities, to
help reach both consumers and donors. “Ambassadors For Wildlife” became
the unifying brand idea which then spawned the
slogan “WIld At Heart.” Each institution is differentiated
through color, connecting the properties without having them overlap.
Here’s welcome news for you freelancers using Starbucks as your office. The
future of the franchise has arrived as the stores plan to begin serving
regional wine and beer. It is all part of a middle age crisis for the
company, which is seeking to refresh the brand by making the stores
feel more like a neighborhood cafe and to offer a broader range of
beverages and snacks. The subtext: to get people to come in after
2pm, when its market share tends to drop off. A prototype is up
and running on Olive Way in the Seattle WA Capitol Hill area.
AMERICAN PACKAGE DESIGN AWARDS
You can now download an entry form for GDUSA’s
fastest-growing national competition. It is presented by GDUSA and
sponsored by Neenah Paper. The deadline is December 10.
Invisible Pop Up Stores
Young & Rubicam’s unique effort for Airwalk features the world’s first
“invisible pop up store.” Using augmented reality technology, Y&R
created two illusory pop up store locations where Airwalks are meant to be
worn — in New York’s Washington Square Park and California’s Venice
Beach. Then, through a free augmented reality app called GoldRun for the
iPhone, sneaker lovers could reserve the limited edition shoes by going to
one of the two invisible pop up store locations, and snapping a picture of
the augmented reality shoe. People were only able to buy this sneaker if
their GPS-enabled smartphone confirmed that they were within the confines
of the invisible “store.” Art Director is Alexander Nowak, Creative
Directors are Graeme Hall and Menno Kluin, and Global Director Creative
Content is Kerry Keenan.
Marian Bantjes has created an illuminated manuscript for the 21st Century,
a book that treats the senses and challenges the mind. Known as, among other
things, an innovative typographers, Entitled I WONDER, Bantjes takes the
opportunity to examines the role of wonder in design and imagery, weaving
her musings together with historically reminiscient forms and contemporary
materials: from gold patterning to displays involving cereal, jewelry,
tinfoil, and macaroni. Monacelli Press is the publisher.
Send in samples of your Finch projects and be eligible to win an iPAD,
not to mention lots of recognition.
Learn more at...
SEGD and Hablamos Juntos have introduced a set of 56 graphic symbols
intended to make hospitals and other healthcare facilities easier to
navigate, particularly for patients with limited English or reading
ability. The project, Universal Symbols in Health Care, results from a
research effort led by Hablamos Juntos and the Society, including a
consortium of four university design schools and design firms specializing
in health care wayfinding. Hablamos Juntos is a group that works to
connect health professionals with the growing Latino community in the U.S.
More information, a poster and access to the symbols are available at..
The renewed prominence of the poster as a marketing tool and a display of
artistry has led to a renaissance. Curated by John Foster, author of New
Masters of Poster Design, this collection of 1000 Indie Posters showcases
the cutting edge of poster design work. The eclectic collection, published
by Rockport, spans from music to the political and everything in between.
JAM Paper & Envelope opens two Holiday Pop-Up Stores in New York City. The
holiday locations are 466 Lexington Avenue (45th and 46th) and 189 8th
Avenue (19th and 20th). With its 7500 square foot flagship store on Third
Avenue (14th & 15th Street), Jam now has Manhattan covered. Explains COO
Andrew Jacobs: “Our stores, phones lines, and website are always
swamped during the holidays. We decided to join the big boys ... and
open additional locations for the holidays. We’ve loaded the stores with
Wrapping Paper, Ribbon, Bows, Gift Boxes, and Red and Green Envelopes.”
The Mii Generation
Pearlfisher has created the branding for Mii, a make-up line from
Gerrard International. It is the first own-brand makeup line from this
leading consultancy for professional beauty salons and spas. According
to Natalie Chung, Creative Director at Pearlfisher, the brand essence
revolves around the idea of individuality: the consumer is at the heart
of the brand and the products work to enhance the individual
beauty — the real ‘me’ — of those that use them. The brand
name is an aural representation of the brand essence, and looks unique
and stylish when written. To help simplify, stand out and educate in the
cosmetic marketplace, the graphic design leads with useful hints and tips
on how best to use the Mii products.
Hockey is a tough sport, and the Seattle Thunderbirds want to make sure
that people know it. Hansen Belyea built a campaign for the 2010-11 season
that emphasizes the unique experience of hockey — something you have
to see personally to appreciate in full. The campaign includes print ads,
web banners, billboards, and even the sides of metro buses.
NEW GDUSA STORE
GDUSA has teamed with Veer to offer creative
professionals the most fun and interesting merchandise available.
Current offerings include the following items and much more.
1. Sketchbook Set. The Very Secret Order of Creatives
Understanding exists to encourage and celebrate creativity. Nothing
encourages creativity like a blank page. Or, better yet, 144 blank
pages of 80-lb stock.
2. Kern Zip-Up Next time you have to explain kerning
to a layman, you’ll have a live demo just a zip away. The soft navy
blue fleece on this fitted lightweight jogging jacket won’t pill.
3. White Space T-Shirt
Veer’s fairest tee places whitespace front and
center, making negative space the compositional element. The Whitespace T-Shirt adds aesthetic balance
to any designer’s wardrobe. It’s American Apparel 100% cotton.
Veer provides visual elements for use in
professional creative work, such as graphic design,
advertising and filmmaking. Products include stock
illustration, typefaces, and unique merchandise.
Blurb is a creative publishing and marketing platform that unleashes
the creative genius inside everyone. Blurb’s platform makes it
easy to design, publish, market and sell professional-quality books,
using the company’s BookSmart® software or PDF to Book
workflow. Blurb’s bookstore and online marketing tools enable
customers to market and sell their books, and keep 100% of their
profit. Blurb’s social and community features allow customers to
create and share Blurb books among friends and colleagues with
ease. Blurb was founded by Eileen Gittins in 2005, and includes
a team of design, Internet and media veterans who share a passion
for helping people bring their stories to life.
Learn more at http://www.blurb.com