GDUSA Newsletter

CREATIVE NINJAS

Our 2011 Inhouse Design Special will be in the mail soon. It features, along with an inspiring showcase of top design, a broad new survey on the creative inhouse future. The central message: more challenge and change is coming. Designers expect to be more influential in their organization’s business decisions, to wear more hats, to tackle more technologies, and to design for more diverse media. There is a whiff of exhilaration and ferment in the air, the promise of growth, learning, responsibility, reward. On the other hand — inhouse veterans know there’s always an “other hand” — designers still fear they will not be given the resources to meet these myriad challenges. As one clever person noted, managers are starting to seek “creative ninjas and other non-existent superheroes” who can design, produce, market, sell, innovate and fix the equipment, all at a consistently high levels. Exhilarating or exhausting? Could go either way.

– Gordon Kaye

Graphic Design News

C IS FOR CATALOG
C is not just for cookie anymore. The Center of Creative Arts St. Louis is hosting an art exhibit called “A is for…” Local artists were paired with a letter and asked to create a work of art surrounding their letter. In addition, all the artists are parents and were asked to write a short essay explaining how their children have played a role in their creativity. Falk Harrison Creative Director Steve Hartman collaborated with Eric Woods of Firecracker Press on a 64-page limited issue exhibit catalog. The show runs until August 13 and the catalog, with a letterpress book board cover is for sale at… http://wwwcocastl.org

FREE WEBINAR

Designers! Learn how to get more out of your creative software by simply adding a pen tablet to your workflow.

GDUSA + Wacom present: Caffeine for Your Workflow: July 26th, 2011 2pm EDT

Using applications from developers such as Adobe® and Autodesk®, Wes Maggio, Application Specialist at Wacom, will share with you tips and techniques for increasing your productivity by brainstorming ideas more quickly and sharing those ideas with peers. Additionally, he’ll show you how to use pressure-sensitive tools to enhance images and prep them for placement. He’ll demonstrate ways to navigate your computer and move between applications freely, while keeping your tools and keyboard shortcuts at your fingertips. See how to customize a tablet for your particular style to further enhance the creative process.

SIGN UP FOR THE FREE WEBINAR FOR DESIGNERS
CO-SPONSORED BY GDUSA AND WACOM >

SAYLES REBRANDS
Iowa’s own John Sayles has renamed and rebranded his firm after the departure of his former partner. Formerly Sayles Graphic Design, his firm is now named J. Sayles Design Co. and includes CEO Tanya Daniels and Vice President of Marketing Jean O’Neill. A Gifted Art division - through which Sayles fabricates three dimensional metal sculptures and custom benches in private and public spaces - has also been added.

GORE PLANTS FLAG
Current TV has struggled to find it’s own personality in the news market. Led by Al Gore and Joel Hyatt, the network has now recruited the controversial talking head Keith Olbermann and planted a bold new wave logo that appear both static and in motion. Creative credits for the symbol go to Wolff Olins, with motion assistance by Ghava, on-air by loyalkaspar and web design by Code and Theory.

Bridgeman Buzz

CHECK OUT NEW MATERIAL

Need inspiration? Check out some of Bridgeman’s new material: everything from textiles and patterns to fine art favorites and vintage photography. One of our favorite new images is The Watering Hole (left) by Bridgeman contemporary artist, Rebecca Campbell. Art File just licensed 18 works by Campbell for a greeting card line.

READ FULL STORY >
CHECK OUT MORE WORKS BY REBECCA CAMPBELL >

Take Five! Career Tips

From The Creative Group

Big Uptick In Creative Hiring For Q3

Marketing and advertising executives anticipate a significant uptick in hiring activity in the third quarter of 2011, according to The Creative Group Hiring Index for Marketing and Advertising Professionals. A net 19 percent of marketing and advertising executives surveyed anticipate increasing personnel in the next three months, up 10 points from the second-quarter forecast. Following are the top five specialty areas in demand among executives who intend to hire:

1. Web design/production - 16%
2. Brand/product management - 14%
3. Print design/production - 14%
4. Social media - 12%
5. Marketing research - 11%

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup.


GDUSA NewsletterJuly 2011
CREATIVE NINJAS Our 2011 Inhouse Design Special will be in the mail soon. It features, along with an inspiring showcase of top design, a broad new survey on the creative inhouse future. The central message: more challenge and change is coming. Designers expect to be more influential in their organization’s business decisions, to wear more hats, to tackle more technologies, and to design for more diverse media. There is a whiff of exhilaration and ferment in the air, the promise of growth, learning, responsibility, reward. On the other hand — inhouse veterans know there’s always an “other hand” — designers still fear they will not be given the resources to meet these myriad challenges. As one clever person noted, managers are starting to seek “creative ninjas and other non-existent superheroes” who can design, produce, market, sell, innovate and fix the equipment, all at a consistently high levels. Exhilarating or exhausting? Could go either way. – Gordon Kaye
Graphic Design News C IS FOR CATALOG C is not just for cookie anymore. The Center of Creative Arts St. Louis is hosting an art exhibit called “A is for…” Local artists were paired with a letter and asked to create a work of art surrounding their letter. In addition, all the artists are parents and were asked to write a short essay explaining how their children have played a role in their creativity. Falk Harrison Creative Director Steve Hartman collaborated with Eric Woods of Firecracker Press on a 64-page limited issue exhibit catalog. The show runs until August 13 and the catalog, with a letterpress book board cover is for sale at… http://wwwcocastl.org FREE WEBINAR Designers! Learn how to get more out of your creative software by simply adding a pen tablet to your workflow. GDUSA + Wacom present: Caffeine for Your Workflow: July 26th, 2011 2pm EDT Using applications from developers such as Adobe® and Autodesk®, Wes Maggio, Application Specialist at Wacom, will share with you tips and techniques for increasing your productivity by brainstorming ideas more quickly and sharing those ideas with peers. Additionally, he’ll show you how to use pressure-sensitive tools to enhance images and prep them for placement. He’ll demonstrate ways to navigate your computer and move between applications freely, while keeping your tools and keyboard shortcuts at your fingertips. See how to customize a tablet for your particular style to further enhance the creative process. SIGN UP FOR THE FREE WEBINAR FOR DESIGNERS CO-SPONSORED BY GDUSA AND WACOM > SAYLES REBRANDS Iowa’s own John Sayles has renamed and rebranded his firm after the departure of his former partner. Formerly Sayles Graphic Design, his firm is now named J. Sayles Design Co. and includes CEO Tanya Daniels and Vice President of Marketing Jean O’Neill. A Gifted Art division - through which Sayles fabricates three dimensional metal sculptures and custom benches in private and public spaces - has also been added. GORE PLANTS FLAG Current TV has struggled to find it’s own personality in the news market. Led by Al Gore and Joel Hyatt, the network has now recruited the controversial talking head Keith Olbermann and planted a bold new wave logo that appear both static and in motion. Creative credits for the symbol go to Wolff Olins, with motion assistance by Ghava, on-air by loyalkaspar and web design by Code and Theory.	GRAPHIC DESIGN EXPANDS The Walker Art Center plans a major new exhibition recognizing the graphic designers’ expanding role as producers, publishers, and entrepreneurs. Starting in October, the Center will spotlifht designers who are expanding into other media fields. The rationale: Graphic design has broadened its reach dramatically over the past decade, expanding from a specialized profession to a widely deployed tool. Today, graphic design is the largest of the design professions in the United States, with more than a quarter-million practitioners. The field is shifting and expanding in unexpected ways as social media and other technologies have changed the way people consume information. As design tools have become more widely accessible, designers' roles have expanded: more graphic designers are becoming producers—authors, publishers, instigators, and entrepreneurs. LEARN MORE > AIGA BOARD COMES AND GOES The national board of directors for AIGA adds five newly elected members. Andrew Blauvelt, Drew Davies, Doug Powell, Susana Rodriguez de Tembleque, and Nathan Shedroff join the team, and Darralyn Rieth was also elected to complete the remaining year in a vacated term. As is the cycle of life, several key members have completed their terms are stepping down. These include Stanley Hainsworth, Louise Sandhaus, Brad Weed, and Pamela Williams. Debbie Millman, president of the organization for the past two years, remains as an ex officio member until next July. To complete the picture, Julie Beeler, Gaby Brink, Phil Hamlett, Zia Khan, Jamie Koval, Deanna Kuhlmann-Leavitt, Santiago Piedrafita, Angela Shen-Hsieh and Robin Tooms-are mid-term and continue their service. MICHAEL OSBORNE DESIGN IS 30 San Francisco-based branding and packaging design agency Michael Osborne Design is celebrating its 30th anniversary. Established in 1981, the firm has created some of the most memorable branding and packaging design systems for renowned names in the food and beverage, wine and spirits and retail industries. Past and current clients include the likes of Allied Domecq, Brown-Forman, Constellation, Driscoll’s, Kettle Foods, Kroger, Pacific Natural Foods, Safeway, Sam’s Club, SFMOMA, Target, Thomas Kemper, US Postal Service, Williams-Sonoma and the Yosemite Conservancy to name a few. More on the milestone in the September GDUSA magazine. BABY ON BOARD Smith Design, the New Jersey/California based brand design firm, has created the package design for Hain Celestial’s Earth’s Best Organic Baby Yogurt. Smith’s challenge was to incorporate a sense of commitment to purity and quality while simultaneously incorporating lots of ‘baby-friendly’ imagery. The flavor and ‘age-stage’ is clearly marked, and the imagery includes appetizing fresh fruits in a photoreal style.
Bridgeman Buzz CHECK OUT NEW MATERIAL Need inspiration? Check out some of Bridgeman’s new material: everything from textiles and patterns to fine art favorites and vintage photography. One of our favorite new images is The Watering Hole (left) by Bridgeman contemporary artist, Rebecca Campbell. Art File just licensed 18 works by Campbell for a greeting card line. READ FULL STORY > CHECK OUT MORE WORKS BY REBECCA CAMPBELL >
AA EMPLOYEES REMEMBER For the tenth anniversary of 9/11, American Airlines’ employees will be wearing a commemorative patch in honor of the flight crews lost on Flights 11 and 77 that day. Jeff Harris, a 767 pilot for American introduced the patch concept, and graphic designer Nick Newton followed through with the design. The logo incorporates many different aspects of the tragedy, including red stars represent the pilots, and the 17 on the wreath signifing the number of crew members killed.	HORNALL ANDERSON HELPS RWANDA VICTIMS Brand design firm Hornall Anderson recently created and launched a new website for Foundation Rwanda, a rapidly growing organization that supports women and families who were victims of the violence and genocide in Rwanda by providing education and access to much-needed social services. In the Non-governmental Organization world, advocacy and fundraising depend on communication, which is a challenge for organizations like Foundation Rwanda that have many outreach programs, but few full-time staffers. Hornall Anderson recognized the value of the foundation’s global focus and offered to donate their time and resources - more than 650 hours over the course of 6 months. “Non-profits are notorious for having a small staff, so we created a site that supports the operational needs of a growing organization - something flexible, updatable and modular,” said Jamie Monberg, Chief Experience Officer at Hornall Anderson. “This site enables Foundation Rwanda’s staff to continue to build and grow their web experience themselves - something more challenging than just designing a nice website.” http://www.foundationrwanda.org
Take Five! Career Tips From The Creative Group Big Uptick In Creative Hiring For Q3 Marketing and advertising executives anticipate a significant uptick in hiring activity in the third quarter of 2011, according to The Creative Group Hiring Index for Marketing and Advertising Professionals. A net 19 percent of marketing and advertising executives surveyed anticipate increasing personnel in the next three months, up 10 points from the second-quarter forecast. Following are the top five specialty areas in demand among executives who intend to hire: 1. Web design/production - 16% 2. Brand/product management - 14% 3. Print design/production - 14% 4. Social media - 12% 5. Marketing research - 11% The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup.