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GDUSA Newsletter JULY 2012

A NATION DIVIDED

You thought healthcare, immigration, gay marriage and free condoms separated Democrats from Republicans, liberals from conservatives, Mitt from Barack. True enough. But it turns out another divide is equally deep ‒ that between Starbucks loyalists, largely Democrats, and Dunkin’ Donut coffee fans, largely Republicans. Other partisan brand splits revealed in a new survey from Buyology: BMW, Subway, Major League Baseball, and The History Channel are GOP favs. Whereas Jeep, Wendy’s, the NFL, and Animal Planet get donkey love. And what brand do we all agree on? Coca-Cola, of course. It’s a uniter not a divider.

FRIDAY THE 13TH
Please note that the final date for entries in our 49th American Graphic Design Awards is this Friday, July 13. You can learn more or download an entry form… HERE

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Graphic Design News

KELLOGG SERVES UP OPTIMISM

Interbrand has refreshed the 106-year-old Kellogg’s brand and is showcasing it on a completely redesigned website intended to connect with the next generation of consumers. According to an official statement, the look is “soon to be visible across the Kellogg’s portfolio and throughout its websites, packaging, advertising and other marketing materials.” Included in the program is a contemporized version of the classic script logo (see above); a new “Let’s Make Today Great” tagline; bright visual graphics and images to reflect company and consumer values of optimism and a bright outlook; a more conversational tone in the social and digital worlds; and a unified approach to promote the power of breakfast through master brand-level programs.Comments Kim Miller, senior vice president of global brands at Kellogg. “By refreshing our brand in ways consumers will continue to relate to, we can build on current relationships and establish strong new ones for the future.”
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BEER COMPETITION TAPS CONNOLLY

Jenn David Connolly, owner and founder of Jenn David Design, recently served as president of the jury for the first edition of the Bottle Design Contest, during the 19th annual beer festival, the Mondial de la bière. Held in Montreal earlier this summer, the competition honors the aesthetical investment of today’s brewery in the bottle and the outer appearance’s design. There were a total of 86 beers submitted for judging in three categories: Nature, Art and History. The only American on the five-person panel, she observes that “it was interesting to critique such a wide array of designs and subject matter used in the different beer labels submitted for the competition, and the beer designs came from all over the world.” Did the judges taste test too? Before, during or after the juding? No official comment was forthcoming.
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GANTON HONORED BY SETON HALL

Mark Ganton, a principal of the multidisciplinary branding and advertising firm of Brian J. Ganton & Associates, was honored for his “extraordinary contributions of time, talent or treasure that have greatly advanced the mission of Seton Hall University” at the recent annual alumni awards gala. Ganton was recognized for his vision, leadership and continued dedication to the University ‒ currently on the the Seton Hall Board of Regents, he served as President of the Seton Hall Alumni Association from 2009 to 2011. Among his many contributions, Ganton was recognized for providing expertise on best practices in marketing and advertising by teaching classes to the student body. Named as one of New Jersey’s 40 most dynamic business leaders under the age of 40 by NJBIZ, as well as a “Person to Watch” by GDUSA, magazine, Ganton has led and managed marketing initiatives, advertising and brand development for a diverse portfolio of businesses.
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A POST-DIGITAL AGENCY IDENTITY

Carmichael Lynch is recharging its batteries with a new brand identity, including a new website, logo and fully reimagined workspace in the adagency’s downtown Minneapolis headquarters. The Carmichael Lynch logo mark was the starting point for getting the agency updated for the post-digital 21st century. Conceptually, the idea was to transform the identity from one associated with nostalgia to one that “bravely embarked on a new aesthetic journey.”
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TOTAL IMMERSION FOR TROIKA

NBC Sports Group, formerly known as the Versus Network, has a new brand platform courtesy of Troika. The Group was formed as a result of the NBC Universal and Comcast merger. The rebrand seeks to unify the identity of signature properties which include the Olympics, Sunday Night Football, NHL on NBC, horseracing’s Triple Crown, and Tour de France. Gilbert Haslam is creative director of the Troika brand consultancy and creative agency. He explains that the revamped identity aims to deliver fans an authentic event experience through the conceptual platform “Immersive Moments.” Signature elements bring fans into the action through, among other things, a ground level POV from inside the sporting arena.

FAIREY MOVES LIKE JAGGER

Shepard Fairey, designer to the rock stars, has created an updated logo for the Rolling Stones to designate their 50th anniversary. The Stones were formed in 1962, led by Mick Jagger, with Keith Richards on guitar, and the first concert took place on July 12. Fairey’s design features the signature tongue-and-lips symbol, which was originally developed by designer John Pasche and for the band's 1971 album “Sticky Fingers.” The Rolling Stones revealed the updated logo on their website in late June and have announced a 50th anniversary concert tour for next year. Fairey’s work with musicians includes the recent art for Neil Young’s “Americana” album as well as projects for Smashing Pumpkins and the Black Eyed Peas.

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SIX NAMED TO AIGA NATIONAL BOARD

Six designers join the national board of directors for AIGA, having been nominated and elected by member vote. Each of the new directors, says the organization, brings a specific perspective to the board in anticipation of the AIGA’s centennial in 2014. Newly welcomed to the board: Kim Baer, principal and founder of Los Angeles design studio KBDA; Ethan Bodnar, product designer at Skillshare in New York City and recent graduate of the Hartford Art School, University of Hartford; Robert Calvano, director of Merck’s in-house agency Global Creative Studios, New Jersey; Allan Chochinov, partner at Core77 and chair of the Products of Design MFA program at the School of Visual Arts; Su Matthews, senior partner at brand strategy and design firm Lippincott; and Darralyn Rieth, lead design operations consultant for Kimberly-Clark.
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TWITTER LOGO LOOKS SKYWARD

Twitter’s new logo is a simplified version of the icon that has become synonymous with the service. The beak is higher, looks skyward, and replaces the type logos that accompanied it. In a blog post, Twitter’s creative director, Doug Bowman, explains: “There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter ... Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles ‒ similar to how your networks, interests and ideas connect and intersect with peers and friends... a representation of freedom, hope and limitless possibility.”

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LANDOR OPENS SHANGHAI OFFICE

Landor Associates has opened a new office in Shanghai. It is the Landor’s third in Greater China, and functions as the central point of operations in the region. Henry Chan, president of the Greater China region, and Peter Mack, executive director of marketing for Greater China, will both relocate there, as well as, newly appointed executive creative director for Greater China, Jonathan Mo. Mary Zalla, CEO of Landor, said, “Greater China has been an important and growing market for Landor for many years. After decades of being in Hong Kong, and several years in Beijing, plus an increasing number of clients in Shanghai, it only made sense to expand there and make it our center of gravity for the region.” The office opens with 10 employees; current Shanghai clients include Citi, Citroen, and Kraft, as well as homegrown brands like Deppon Express, Greenland Hotels, J Hotels, Shanghai Media Group, and Tsingtao.

JAM POPS UP AT THE BEACH

JAM Paper, a family owned store for designer envelopes, plastics, paper, folders, bags, portfolios, and boxes, is a fixture in New York and New Jersey. This summer, it is following its Manhattan clientele to the toney beaches of Long Island with a pop up store in Southampton. “City retail is dead duringt the summer,” explains owner Andrew Jacobs. “We wanted to be where are customers were, and many of our customers are in the Hamptons.” After Labor Day, says Jacobs, “it’s back to the city to find another Upper East Side store for the holiday season!”
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GALLAGHER NAMED SEGD FELLOW

Patrick Gallagher is the newest SEGD Fellow, among environmental graphic design’s highest professional honor. He is president and founder of the Washington DC-based museum planning and exhibition design firm Gallagher & Associates. Gallagher joins the ranks of laureates Massimo Vignelli, Lance Wyman, David Gibson, Deborah Sussman, Ivan Chermayeff and Tom Geismar, and others recognized for promoting the highest standards in environmental graphic design. Projects have included the Grammy Museum, the International Spy Museum, the Shanghai Museum of Natural History, and the Sant Ocean Hall at the Smithsonian Institution's National Museum of Natural History.
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Take Five! Career Tips

CONTINUED DEMAND FOR CREATIVE TALENT IN Q3

Reported unemployment rates may run persistently high, but hiring within the creative sector remains strong. A net 11 percent of marketing and advertising executives interviewed for The Creative Group Hiring Index for Marketing and Advertising Professionals said they plan to add full-time staff in the third quarter. Yet more than half (51 percent) of executives said it is challenging to find the creative talent they seek. Following are the top five specialty areas in demand among executives who intend to hire:

1. Social media – 17%
2. Account services – 17%
3. Web design/production – 17%
4. Brand/product management – 16%
5. Media services – 15%

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup.

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