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Insurance Giant
AIG Gets Friendly

AIG

AIG, a major insurer and one the main actors in the financial meltdown/bailout of 2008, is moving on from its old corporate logo. The move is to a lighter and more welcoming light blue sans serif logo, and away from the royal blue serif. The updated logo is beginning to appear widely in advertising and marketing throughout the fall. Says CEO Robert H. Benmosche: “Our new logo reflects a rebuilt and forward looking AIG...”

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