Vicky Jones Catches
Brand Fever

Fifteen years after its founding, The Jones Group of Atlanta is rebranding and changing its name to Brand Fever. Describing itself as a hybrid ‒ part design heritage and part new breed marketing firm ‒ founder Vicky Jones promises “insight-based, end-to-end brand solutions that drive growth and build long-term brand value.” She explains that the firm, primarily a graphic design studio (and a successful one at that) “found itself changing.” These changes, some organic and some purposeful, include, she says, adding qualitative research models, brand positioning, digital and mobile strategy, search engine marketing; integrated marketing campaigns, as well as interactive and motion design services. “Our new brand is a public expression of our evolution. Today, we are a completely different company than we were 15 years ago – and even 10 years ago,” Jones says. VISIT >