Channel For Teens
Comes Of Age

A more sopphisticated on-air look for TeenNick has been developed by Proud Creative. Part of the Nickelodeon family of channels geared towards teenagers, TeenNick provides original programming and reruns, and reaches more than 71 million households. “The brief asked us to speak to the channel's key demographic, broadly defined as Millennials,” says the design firm’s Roger Whittlesea. “Despite their ease with technology and multi-media spaces, Millenials are still teenagers hovering awkwardly between childhood and adulthood. We were keen that they should be characterized as much by their sophistication as their desire for play and fun.” SEE >