Child Heartbeats Inspire PSA

New print ads by BBDO New York for Save the Children draws on the power of music inspired by children’s heartbeats. They are part of a multimedia PSA campaign featuring the creation of OneRepublic’s new single “Feel Again.” The ads ‒ created pro bono by BBDO New York and filmed by Academy Award-nominated directors Sean and Andrea Fine ‒ show how children’s heartbeats collected in remote villages of Malawi and Guatemala inspired a hit song. A portion of “Feel Again” proceeds will benefit the Every Beat Matters campaign, which aims to bring basic lifesaving care to children around the world. Agency credits include Executive Creative Director Toygar Bazarkaya, Creative Director Paul Vinod, Art Directors James Kuczynski and Quoc Doan, and Copywriter David Martin. VISIT >