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GDUSA Newsletter

NOVEMBER 2012
dreamstime

ARE YOU IN FOR A RAISE?

It may seem counterintuitive given the generally flat economic news, but creative professional salaries may well be on the rise. As you can see in a report below, The Creative Group, the respected specialized staffing service, predicts that average starting salaries for creatives will rise modestly, and that for certain segments ‒ mostly interactive, mobile, and game design ‒ the increases may be even more robust. A ray of sunshine in a stormy environment from a very credible source.

— Gordon Kaye, editorial@gdusa.com

PS. Our popular Package Design Awards is wide open for entries.
To learn more… VISIT >

Graphic Design News

wendy

WENDY GETS A MAJOR MAKEOVER
A more mature and better coiffed Wendy is featured in the new logo for America’s third largest hamburger chain. Thanks to a redesign by Tesser, the San Francisco brand identity firm, the young girl mascot abandons her “helmut hair” and moves to a one with more volume and styling. The logo will be introduced in March on packaging, advertising, uniforms, restaurant signs, menuboards and websites. “It was important for our brand to evolve,” Chief Marketing Officer Craig Bahner said. “We wanted to keep all of the key, iconic elements, but give it a much more inviting, contemporary look.” Noting that in the new logo, Wendy pops out of the circle, Bahner adds: “We didn't want her to be contained. She is much more approachable that way, and the handwritten font is much more personal.” The Wendy’s modernization program will also include what is described as “ultramodern” restaurant designs, a new advertising campaign, and menu innovations that will focus on fresh foods.


id_gum

GUM PACKAGING FOR GAME PLAYERS
A new package design for Kraft Foods’ iD Gum is accompanied by a social media-based game portal. Executed by Landor Associates, the package design ‒ and all ‒ is aimed at a core audience of teen chewers. The game portal, called iD ArtCade, appears on Facebook and tablets; the packaging graphics help players unlock and heighten the experience of some games. More specifically, the graphics consists of 18 pieces of artwork sourced from a diverse group of teen artists. A cellophane wrap partially hides the artwork, and must be pulled back to see each piece of art completely. And, once seen, each piece of art can be used to connect to iD ArtCade, providing access to games like underwater crocheting and zombie hunting. “The concept behind the packaging was to inspire teens to explore and discover new things through play,” explains Dale Doyle, Creative Director in Landor’s Cincinnati office. “The packaging had to facilitate interactivity between the teen, the gum, their peers, the games, and ultimately the brand itself.”


air_france

BRANDIMAGE LANDS AIR FRANCE SITE
Larger and more powerful visuals are the centerpiece of a new website design by Brandimage for Air France. The website is the airline’s first public point of contact with 150 million visits per year. The enlarged travel imagery, covering two-thirds of the page above the fold, lightens and modernizes the look of the site, and is intended to inspire new journeys. Brandimage has handled the airline’s website design and other digital media, since the year 2000. SEE >

univision

UNIVISION IS HISPANIC HEARTBEAT
Univision’s new logo positions the media company as the “Hispanic Heartbeat of America.” The new logo, by branding firm Wolff Olins, is intended to show dimension and warmth, evoking the human heart. Part of a 50th anniversary celebration, the identity is scheduled to appear on-air by January. Explains Ruth Gaviria, SVP Marketing: “The new ‘heart’ logo joins the quadrants that were previously separated, representing unity, collaboration and the merging of cultures in the U.S., not to mention Univision’s integration across its platforms… the vibrant color palette and use of light in the design reflect the vivacity of the community we represent and its contributions to the U.S. landscape. Wolff Olins’ Creative Director Jordan Crane, described the process as “the development of the brand story, definition of the brand expression … that delivers on the organization’s business growth goals and reflects its transformation into a thriving multimedia company.” There are, says Univision, 52 million Hispanics in this country.



save_the_children

CHILDREN HEARTBEATS INSPIRE PSA
New print ads by BBDO New York for Save the Children draws on the power of music inspired by children’s heartbeats. They are part of a multimedia PSA campaign featuring the creation of OneRepublic’s new single “Feel Again.” The ads ‒ created pro bono by BBDO New York and filmed by Academy Award-nominated directors Sean and Andrea Fine ‒ show how children’s heartbeats collected in remote villages of Malawi and Guatemala inspired a hit song. A portion of “Feel Again” proceeds will benefit the Every Beat Matters campaign, which aims to bring basic lifesaving care to children around the world. Agency credits include Executive Creative Director Toygar Bazarkaya, Creative Director Paul Vinod, Art Directors James Kuczynski and Quoc Doan, and Copywriter David Martin. VISIT >

GDUSA’S PACKAGE DESIGN AWARDS
IS NOW OPEN…

LEARN MORE >

envato

Visit selected Envato marketplaces…

Tutorials > tutsplus.com

Graphics Files > graphicriver.net

RF Stock > photodune.net

Templates/Themes > www.themeforest.net

ENVATO: EXCITING MARKETPLACE ECOSYSTEM
Creatives Buy, Sell and Learn

Envato is an ecosystem of blogs and marketplaces devoted to the creative industry that gives designers the opportunity to buy, sell and learn. Envato is both a pioneer in creative and web development education, and a one-stop shop for millions of designers needing a range digital assets, from stock multimedia, to web templates, and even snippets of code -- delivered through a network of marketplaces including PhotoDune, ThemeForest and GraphicRiver. Envato pays 30-70 percent per file sale, and some authors are said to make tens of thousands a month. For designers wanting to learn new software programs or tackle design issues they haven’t faced before, Envato’s Tuts+ network offers a massive library of 12,000 + free and premium HD videos, tutorials, e-books and source files on topics ranging from web design and development to Adobe Creative Suite, graphic design, photography and app development.

SEE >

Poulin

POULIN DELVES INTIMATE RELATIONSHIP
For centuries, the intimate relationship between graphic design and architecture has shaped not only cities and their structures but also the lives of their inhabitants. In Graphic Design and Architecture: A 20th-Century History, Richard Poulin tackles the first historical overview that examines the marriage of graphic design and architecture in the context of artistic, social, and cultural movements and influences of the twentieth century.
 
The new book is intended to serve as a comprehensive reference of visual and narrtive material that illustrates and evaluates this unique history. The author, cofounder, design director and principal of Poulin + Morris in New York CIty, says he hopes that that by reflecting on this marriage, we can derive inspiration and insight for the future. He is, among many other things, a Fellow of the Society of Environmental Graphic Design (SEGD) and past president of the New York chapter of the AIGA. Rockport is the publisher.


TED

HYBRID OPENS PANDORA’S BOX
San Francisco’s Hybrid Design has done much work for the TED events; its latest project is the the program guide for TED Global 2012. According to firm heads Dora Drimalas and Brian Flynn: “As the world becomes interconnected, the ways we relate and learn about one another (and the rules about what we share) are changing. This was the inspiration for TEDGlobal 2012: Radical Openness. Hybrid leveraged the idea of Pandora's Box, creating a guide balancing the vast potential, danger and uncertainty inherent in the exploration of these new frontiers of openness.”

GDUSA’S PACKAGE DESIGN AWARDS
IS NOW OPEN…

LEARN MORE >

joe_cecere

LITTLE & COMPANY ADDS NEW OWNER
Little & Company, the well-known Twin Cities design firm, has named Joe Cecere a part owner in the company. Cecere is already President and Chief Creative Officer, and has been at the company for 13 years. The 33-year old firm has represented companies like Target, Microsoft, and Wells Fargo. “Joe Cecere has diligently and smartly grown with the company and its clients and in that process he has significantly helped evolve Little & Company,” says Monica Little, Founder and Chairwoman. “After working alongside him for the past 13 years, I am happy to see him vested in an enterprise that has a long and profitable future.” Adds CEO Joanne Kuebler: “Hard work, creativity, leadership and loyalty are rewarded at Little & Company. Joe demonstrates all those exemplary qualities and we are happy to make him a part owner.” LEARN MORE >


teen_nick

CHANNEL FOR TEENS COMES OF AGE
A more sopphisticated on-air look for TeenNick has been developed by Proud Creative. Part of the Nickelodeon family of channels geared towards teenagers, TeenNick provides original programming and reruns, and reaches more than 71 million households. “The brief asked us to speak to the channel's key demographic, broadly defined as Millennials,” says the design firm’s Roger Whittlesea. “Despite their ease with technology and multi-media spaces, Millenials are still teenagers hovering awkwardly between childhood and adulthood. We were keen that they should be characterized as much by their sophistication as their desire for play and fun.” SEE >

Take Five! Career Tips

CAN YOU EXPECT A RAISE IN 2013?

You may be making more moolah in 2013 – if you possess the skills employers seek. According to The Creative Group’s newly released 2013 Salary Guide, average starting salaries for creative professionals are projected to rise 3.5 percent in the coming year. Following are in-demand positions that are expected to see even bigger gains in 2013:

1. Interactive Creative Director
4.9% increase to the range of $95,500-$160,000 annually

2. Interaction Designer (1 to 5 Years of Experience)
4.9% increase to the range of $52,250-$77,500 annually

3. Mobile Designer
4.8% increase to the range of $63,000-$96,000 annually

4. UX Designer
4.8% increase to the range of $73,750- $110,500 annually

5. Game Designer
4.8% increase to the range of $59,500-$93,500 annually

To download a free copy of the 2013 Salary Guide or calculate local salary ranges using our online salary calculator, visit The Creative Group Salary Center.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

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