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Big Publishers
Partner With Sfi

Big Publishers Partner With Sfi

Four giants of the North American publishing industry are partnering with the Sustainable Forestry Initiative to preserve and protect forests by encouraging certification. Time Inc., National Geographic Society, Macmillan, and Pearson are Founding Partners of the SFI Forest Partners Program. The alliance was announced at the recent SFI annual conference in Milwaukee WI, attended by foresters, land owners, conservation groups, as well as industry and government agencies. The partners will work collectively with the SFI community to make certification more efficient and accessible by providing resources for activities such as shared consulting expertise, group certification or audit coordination. By the end of 2014, the initiative aims to certify five million acres of forests to the SFI Standard. By the end of 2017, the Forest Partners Program hopes to certify 10 million acres of forest across the U.S. and Canada. It will also seek to certify more small and medium-sized mills. Comments Guy Gleysteen, Senior Vice President of Production at Time Inc: “A decade ago, Time Inc. was one of the first companies to make a public commitment to use 80% certified fiber. Progress beyond that goal has been hampered by the limited availability of adequate supply. SFI Forest Partners lets us have a direct impact on the growth of forest certification and the responsible sourcing of forest products.” Adds Hans Wegner, Chief Sustainability Officer for the National Geographic Society. “We believe strongly that we, as publishers, have a role to play in encouraging responsible forestry practices... We may well be the last generation with the opportunity to reverse that trend.”

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