Painting A Natural Picture

Naturepaint makes the UK’s only paint certified with zero VOCs, compounds that can pollute and threaten health, and is completely biodegradable. Their design firn, B&B Studio, developed a branding that has two goals: project a natural and ethical stance but also communicate a broad color range that can compete with leading consumer brands. The black and white identity conveys a pure and simple aesthetic, the brand mark combines a flower and a droplet, and the paint tin is in a traditional shape but crafted from recyclable card stock.