Sweetening An
Appeal To Values

Values driven brand, Alter Eco, receives a “spoonful of taste appeal” from San Francisco’s Tomorrow Partners. Lively colors, natural textures, evocative cultural imagery and typography all help expand the brand promise on behalf of the activist firm which is “wielding the food business as a weapon against poverty and inequality in developing nations: their offering of chocolate, rice, quinoa and sugar is certified Fair Trade, Organic and on its way to Carbon Zero.” The Tomorrow Partners team, led by founder Gaby Brink, observe: “We worked with the Alter Eco team to create a shelf experience that transports mainstream foodies to an exotic, delicious and sustainable place… We took our imagery inspiration from world travels, creating art that has the texture, style and even the language of the hand-painted signs found in origin countries.
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