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The Good Book Praises Change

The Good Book Praises Change

Can advertising be a force for good, and help bring about positive social or environmental change? A new book, Goodvertising, stakes out the position that “no longer can an agency simply state that their client’s brand or product is good: the advertising has to communicate that the client is actively being and doing good.” The book showcases creative work from over 120 campaigns from around the world, organized into ten commitment chapters. Each campaign is from a leading agency working in the full spectrum of media channels for an array of clients, be they corporations or charities. The author is Thomas Kolster, a Danish media and advertising strategist, and founder of the creative agency Inkognito. Thames & Hudson is the publisher. SEE MORE >

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