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Dragon Rouge Does Noble Deed

Dragon Rouge Does Noble Deed

Dragon Rouge has developed a global brand identity for The Duke of Edinburgh’s International Award. The new design, says Dragon Rouge’s Joe Hale, is meant to create a consistent, unified and modern look across 140-plus National Award Authorities that operate the youth achievement award. Laura Thackray, Head of Communications for the client says of the new identity: “To reinforce our new way of working visually and in order to improve our recognition and profile, we needed to create a more consistent look and feel for The Duke of Edinburgh’s International Award. We needed to create an identity that we are all proud of and that works effectively around the world thus providing us with the best opportunity to really build the global recognition and value of the Award.”

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