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GDUSA Newsletter

DECEMBER 2012

50 YEARS YOUNG

GDUSA turns 50 years old in 2013. I searched for a witty quote about becoming 50 to insert here, but they’re pretty lame unless you’re a big fan of smarmy middle-aged humor – needing a nap, losing your teeth, misplacing your sex drive. We are decidely more upbeat about the milestone. Our promotional materials declare that “GDUSA Is 50 Years… Young.” Not all that witty, either. But it represents a commitment to keep evolving. Next year, we’ll reach you with magazine, enewsletters, app, website, blog, video, and special features built on an all-industry survey released this week. We sometimes need a nap, but only because we’re pushing to deliver more.

— Gordon Kaye, editorial@gdusa.com

PS. Our popular Package Design Awards is wide open for entries.
To learn more… VISIT >

Graphic Design News

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SCHER AND CHWAST TOGETHER
Together for the first time: the works of visionary talents Paula Scher and Seymour Chwast are being presented at the Philadelphia Museum of Art. The exhibition runs through April 14. Legendary llustrator Chwast is graphic designer Scher’s greatest influence, and also happens to be her husband. The exhibit – “Double Portrait” – celebrates the achievements of the creative couple, and includes more than 300 images, selected and installed by Chwast and Scher. MORE >


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YANG KIM CHAIRS NOMINATING BOARD
Yang Kim of Peopledesign will Chair of the 2013 AIGA National Board Nominating Committee. The nominating process is designed to identify, encourage, and enlist the active participation of dedicated professionals in the service of AIGA at a leadership level. As chairperson, Kim and members are responsible for selecting and nominating the board slate, considering the roles and contributions of departing board members, and making sure the makeup of the board addresses the current needs of the organization. MORE >


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DRAGON ROUGE DOES NOBLE DEED
Dragon Rouge has developed a global brand identity for The Duke of Edinburgh’s International Award. The new design, says Dragon Rouge’s Joe Hale, is meant to create a consistent, unified and modern look across 140-plus National Award Authorities that operate the youth achievement award. MORE >


TEARING DOWN THE DIGITAL DIVIDE
Creating a hands-on urban technology center to tear down the “digital divide” in Cleveland is a priority for the Cleveland Public Library, consistently ranked among the top five libraries in the nation. MORE >

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SPECIAL SNOWMAN OFFER FROM VEER…

VISIT >

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SMOKE BABY LIGHTS UP QUIT LINE
Kelliher Samets Volk has created Smoke Baby, a public service campaign on behalf of the Vermont Department of Health. MORE >


vistaprint

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ASTROS HEAR THE EIGHTIES CALLING
As the new kids in the American League next year, the Houston Astros want to dress for success. After months of research, focus groups and fan input, the team unveiled a new identity before thousands of fans at a launch party at Minute Maid Park. MORE >


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GLOBAL BRAND ROLE FOR CAMERON
Hornall Anderson names former EURO RSCG Chief Strategy Officer Rose Cameron as head of global brand strategy. MORE >


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“V” IS FOR NEW VISIONS
Chermayeff & Geismar has designed the logo for New Visions for Public Schools, one of the largest non-profit organizations in New York City encouraging private support for public education. MORE >

Take Five! Career Tips

THE WOW FACTOR

Sometimes it’s the little things that get job seekers noticed by employers. If you’re looking to land a new design gig, consider one of these five approaches. They’re real-life examples human resources managers revealed when we asked them to recount the most impressive action they have seen or heard an individual take to try to land a position:

1. “An applicant walked in with coffee and donuts, and her resume underneath.”

2. “I’ve had someone outline what he planned to do for the company in his first six months.”

3. “We had a candidate who contacted our board of directors to try to make his case for being hired.”

4. “One job seeker sent a handmade get well card when the hiring manager was under the weather.”

5. “A candidate gave me a thank-you note right after the interview.”

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

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