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GDUSA Newsletter

DECEMBER 2012
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50 YEARS YOUNG

GDUSA turns 50 years old in 2013. I searched for a witty quote about becoming 50 to insert here, but they’re pretty lame unless you’re a big fan of smarmy middle-aged humor – needing a nap, losing your teeth, misplacing your sex drive. We are decidely more upbeat about the milestone. Our promotional materials declare that “GDUSA Is 50 Years… Young.” Not all that witty, either. But it represents a commitment to keep evolving. Next year, we’ll reach you with magazine, enewsletters, app, website, blog, video, and special features built on an all-industry survey released this week. We sometimes need a nap, but only because we’re pushing to deliver more.

— Gordon Kaye, editorial@gdusa.com

PS. Our popular Package Design Awards is wide open for entries.
To learn more… VISIT >

Graphic Design News

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SCHER AND CHWAST TOGETHER
Together for the first time: the works of visionary talents Paula Scher and Seymour Chwast are being presented at the Philadelphia Museum of Art. The exhibition runs through April 14. Legendary llustrator Chwast is graphic designer Scher’s greatest influence, and also happens to be her husband. The exhibit – “Double Portrait” – celebrates the achievements of the creative couple, and includes more than 300 images, selected and installed by Chwast and Scher. The team is also being honored with the Design Excellence Award given by Collab, a group of design professionals and enthusiasts that supports the modern and contemporary design collection at the Museum. “Double Portrait” explores the artists’ commonalities and differences in works ranging from record albums, books, magazine covers, and illustrations to posters, typefaces, trademarks, identities, and environmental graphics shown in videos and in the gallery. Included are one of Chwast’s most iconic works of the 1960s, his anti-war poster “End Bad Breath,” and Scher’s famous typographic theater poster for “Bring in ’da Noise, Bring in ’da Funk.” LEARN MORE >


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YANG KIM CHAIRS NOMINATING BOARD
Yang Kim of Peopledesign will Chair of the 2013 AIGA National Board Nominating Committee. The nominating process is designed to identify, encourage, and enlist the active participation of dedicated professionals in the service of AIGA at a leadership level. As chairperson, Kim and members are responsible for selecting and nominating the board slate, considering the roles and contributions of departing board members, and making sure the makeup of the board addresses the current needs of the organization. “We feel that Yang Kim’s knowledge of the design profession as well as her extensive involvement with AIGA make her an ideal candidate for this role,” says Executive Director Richard Grefé. There are five incoming board positions available for the 2013-2015 term. LEARN MORE >


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DRAGON ROUGE DOES NOBLE DEED
Dragon Rouge has developed a global brand identity for The Duke of Edinburgh’s International Award. The new design, says Dragon Rouge’s Joe Hale, is meant to create a consistent, unified and modern look across 140-plus National Award Authorities that operate the youth achievement award. Laura Thackray, Head of Communications for the client says of the new identity: “To reinforce our new way of working visually and in order to improve our recognition and profile, we needed to create a more consistent look and feel for The Duke of Edinburgh’s International Award. We needed to create an identity that we are all proud of and that works effectively around the world thus providing us with the best opportunity to really build the global recognition and value of the Award.”


TEARING DOWN THE DIGITAL DIVIDE
Creating a hands-on urban technology center to tear down the “digital divide” in Cleveland is a priority for the Cleveland Public Library, consistently ranked among the top five libraries in the nation. As it planned for a groundbreaking technology center, the 143-year-old institution hired architectural firm Bostwick Design Partners to increase access to digital content and personal computing – and Bostwick, in turn, engaged graphic design firm, Karen Skunta & Company, to help create an engaging experience for city dwellers who may have never had the opportunity to play with an iPad or Kindle, or even had access to a computer. The end result is TechCentral, a one million dollar center with 7,000 square feet that’s more like a colorful Apple store than a library. Karen Skunta and her team helped develop a vibrant color palette, as well as create a brand identity, a user-friendly digital guide to TechCentral’s services, and an integrated wayfinding system to graphically guide patrons through the facility. The project includes creative, concise multimedia presentations using 70-inch interactive monitors to showcase the Library’s myriad of digital offerings from e-readers and tablets, laptops, desktop computers, 3D modeling, games, to a vast array of digital downloads of music, books and videos.

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SPECIAL SNOWMAN OFFER FROM VEER…

VISIT >

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SMOKE BABY LIGHTS UP QUIT LINE
Kelliher Samets Volk has created Smoke Baby, a public service campaign on behalf of the Vermont Department of Health. The visual for the Department’s “Smoke Baby” campaign – smoke that takes the form of an umbilical cord and in utero baby – appears as a poster, brochure and as banner ads on a variety of sites with content appealing to women of child bearing age. It is accompanied by the following copy: “When you smoke, your baby smokes. Smoking while pregnant causes birth defects, brain damage and regret. Call 1-800-QUIT-NOW or visit vtquitnetwork.org.” KSV credits include David Coats Executive Creative Director; Bill Stowe Art Director; Matt Ogelby, Copywriter; Tamara Jones, Production Manager; Derek Bratek, Graphic Designer; and Rachel Gage, Brand Manager.


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ASTROS HEAR THE EIGHTIES CALLING
As the new kids in the American League next year, the Houston Astros want to dress for success. After months of research, focus groups and fan input, the team unveiled a new identity before thousands of fans at a launch party at Minute Maid Park. The orange-and-blue color scheme – and block H and star on the cap – are right out of the 1970s and '80s, during the decades many consider the Astros’ golden era. “We wanted to respect the fans, what the Astros stand for, the fans who have been here for 50 years, and we believe we were making a multigenerational change,” Astros vice president of marketing and strategy Kathleen Clark said. The club dedicated dozens of employees to the rebranding effort, and even had a brand war room on the fourth floor of their stadium. “We had people working full-time in that room every day,” Clark said. “They would work right there, work on the board, introducing new mascots and also designing within that area, as well.” The Astros have hired Lowell Williams Design of Austin TX to help with launch materials and to consult on a campaign to unveil the new identity. SEE MORE >


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GLOBAL BRAND ROLE FOR CAMERON
Hornall Anderson names former EURO RSCG Chief Strategy Officer Rose Cameron as head of global brand strategy. Cameron is charged with overseeing thestrategy for clients in both the firm’s Seattle and United Kingdom offices. Duties include developing, maintaining and growing global brand initiatives, while providing leadership to the strategy team on various research practices including observational modalities, qualitative methodologies and quantitative skills. Cameron has more than 20 years of experience as an integrated communications strategist for top ad agencies including Leo Burnett, Wunderman/Y&R, Mullen, and OgilvyOne. Previous clients clude McDonald’s, Coca-Cola, Nintendo, IBM and AT&T.


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“V” IS FOR NEW VISIONS
Chermayeff & Geismar has designed the logo for New Visions for Public Schools, one of the largest non-profit organizations in New York City encouraging private support for public education. Designed by partner Sagi Haviv, the new mark is a “V” formed by three escalating bars, applicable across media. Says Haviv: “The three bars suggest both growth and dynamism, as well as climbing steps, and is simple enough to work everywhere. We also felt that ‘Public Schools’ is an integral part of the name and should not be treated as a caption.” The identity is being implemented throughout the organization’s communications this winter.

Take Five! Career Tips

THE WOW FACTOR

Sometimes it’s the little things that get job seekers noticed by employers. If you’re looking to land a new design gig, consider one of these five approaches. They’re real-life examples human resources managers revealed when we asked them to recount the most impressive action they have seen or heard an individual take to try to land a position:

1. “An applicant walked in with coffee and donuts, and her resume underneath.”

2. “I’ve had someone outline what he planned to do for the company in his first six months.”

3. “We had a candidate who contacted our board of directors to try to make his case for being hired.”

4. “One job seeker sent a handmade get well card when the hiring manager was under the weather.”

5. “A candidate gave me a thank-you note right after the interview.”

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

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