Smoke Baby
Lights Up Quit Line

Kelliher Samets Volk has created Smoke Baby, a public service campaign on behalf of the Vermont Department of Health. The visual for the Department’s “Smoke Baby” campaign – smoke that takes the form of an umbilical cord and in utero baby – appears as a poster, brochure and as banner ads on a variety of sites with content appealing to women of child bearing age. It is accompanied by the following copy: “When you smoke, your baby smokes. Smoking while pregnant causes birth defects, brain damage and regret. Call 1-800-QUIT-NOW or visit vtquitnetwork.org.” KSV credits include David Coats Executive Creative Director; Bill Stowe Art Director; Matt Ogelby, Copywriter; Tamara Jones, Production Manager; Derek Bratek, Graphic Designer; and Rachel Gage, Brand Manager.