V Is For New Visions

Chermayeff & Geismar has designed the logo for New Visions for Public Schools, one of the largest non-profit organizations in New York City encouraging private support for public education. Designed by partner Sagi Haviv, the new mark is a “V” formed by three escalating bars, applicable across media. Says Haviv: “The three bars suggest both growth and dynamism, as well as climbing steps, and is simple enough to work everywhere. We also felt that ‘Public Schools’ is an integral part of the name and should not be treated as a caption.” The identity is being implemented throughout the organization’s communications this winter.