From Waste To Recovery

Sandstrom Partners of Portland OR is responsible for the branding of Recology, a major Northern California-based waste management company. Previously named NorCal, the client hired Sandstrom to help communicate its metamorphosis from a traditional garbage service to a “resource recovery” company that recycles 100 percent of all collected waste, leaving none to landfills. “The idea behind this rebrand was to establish Recology as a visionary leader in resource recovery,” says design firm president Jack Peterson.