Green Option For Value Cards

The new ENVIRONMENT® Retail Card is a 100 percent, paper-based stored value card that gives retailers a green alternative to plastic or other less eco-friendly card options. Stored-value cards have monetary value or data physically stored on them, and are commonly used by retailers in the form of gift cards, loyalty cards and bounce-back cards. “As the retail card industry continues to grow at a rapid pace, retailers are demanding more options and specifically greener alternatives,” explains Elizabeth Corbett, Director of Packaging Sales for Neenah Paper. “Consumers today expect retailers to embrace green products and practices and now retailers have a more sustainable choice… We’re excited about these new paper-based stored-value cards because they give retailers an option that uses recycled content and is recyclable, from the paper to the adhesive that holds it together.” The Neeah offering is made from 40 percent recycled fiber, is FSC® certified, manufactured with Green Energy and recyclable. The new card is available in gloss and silk finishes in 97 bright white. It can accept embossing, foil stamping and laminates as well as magnetic stripes and bar codes. The life span can be up to one or two years.
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