GDUSA Green Newsletter

December 2012

ON A ROLL

For decades, I have avoided ever writing about anything scatalogical because, hey, we’re a classy operation. But I could not resist mentioning about Star Toilet Paper for three reasons. First, the product is environmentally sound: a new advertiser-supported toilet paper that is 100 percent recycled, two-ply, and printed with soy-based inks. Second, the idea in question is an entrepreneurial win-win: the two young founders give the product away free to make sure the ads are seen, and their brainchild is appearing in respectable places like The New York Public Library, which helps reduce costs for cash-strapped institutions. Third, the comment of Library Director Robin Lettieri in Library Journal, the trade pub, captures my low regard for journalism today. Observing the spread of this story across the news media, she says: “We did a magnificent renovation here, and we do all these programs, and we get all this publicity because of toilet paper.”
 
— Gordon Kaye, editorial@gdusa.com

NATURE INSPIRES COLOR OF YEAR
Recognizing the growing influence of sustainability and regeneration in nature, Pantone has gone green – naming Emerald (PANTONE® 17-5641) as the Color of the Year for 2013… MORE >

REFRIGERATOR ART HITS STREETS
To promote Illinois power company ComEd's recycling program, Leo Burnett got artists to repurpose old fridges as public installations, with new functions… MORE >

CREATIVITY VS. CLIMATE CHANGE
Pentagram recently hosted an event for “Do The Green Thing” to mark the group’s first five years of creativity versus climate change… MORE >

BEAUTY COULD SAVE THE PLANET
The Shape of Green: Aesthetics, Ecology, & Design is the latest work of Lance Hosey, President & CEO of GreenBlue, a nonprofit dedicated to making products more sustainable… MORE >

‘CHOOSE PRINT’ IS A STORY OF RESILIENCE

In January 2011, Printing Industries Association of Southern California launched its Choose Print campaign to promote the effectiveness and environmental credentials of print on paper. Since then, Choose Print has spread nationwide, with the support of Printing Industries of America (PIA) and its regional affiliate associations. Choose Print has an exciting story to tell ‒ a story of print’s resilience which can be traced to its unique qualities: It is enduring, versatile, credible, inviting, popular, beautiful, personalizable, recyclable, and renewable. The hub of the campaign is the website, which acts as a clearinghouse ‒ an information sharing space ‒ bring together recent research and links to credible websites that tell the story about the marketing power and environmental record of print. The campaign also includes direct mail, printed brochures, reprintable articles, news releases, YouTube videos, social media, and vehicle wraps. A prominent feature of the campaign has been a bi-monthly postcard mailed to 18,000 advertising agencies, graphic designers and corporate marketers throughout the country. Each postcard presents facts on different print media, including catalogs, content marketing, direct mail, insert/coupons, magazines, and multichannel messaging. Each postcard also has a QR code which takes the reader to a video reinforcing the message on the card.
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ENVIRONMENTAL WEBSITES MERGE
The two most visited websites in the world for environmental news and information have merged… MORE >

VEGGIE ADS ‘BURST WITH LIFE’
Del Monte Foods has launched a new multimedia advertising campaign titled “Bursting with Life.”… MORE >

GREEN OPTION FOR VALUE CARDS
The new ENVIRONMENT® Retail Card is a 100 percent, paper-based stored value card that gives retailers a green alternative to plastic or other less eco-friendly card options. Stored-value cards have monetary value or data physically stored on them, and are commonly used by retailers in the form of gift cards, loyalty cards and bounce-back cards… MORE >

FROM WASTE TO RECOVERY
Sandstrom Partners of Portland OR is responsible for the branding of Recology, a major Northern California-based waste management company… MORE >