tracking
Neenah

GDUSA Green Newsletter

December 2012

greennews

ON A ROLL

For decades, I have avoided ever writing about anything scatalogical because, hey, we’re a classy operation. But I could not resist mentioning about Star Toilet Paper for three reasons. First, the product is environmentally sound: a new advertiser-supported toilet paper that is 100 percent recycled, two-ply, and printed with soy-based inks. Second, the idea in question is an entrepreneurial win-win: the two young founders give the product away free to make sure the ads are seen, and their brainchild is appearing in respectable places like The New York Public Library, which helps reduce costs for cash-strapped institutions. Third, the comment of Library Director Robin Lettieri in Library Journal, the trade pub, captures my low regard for journalism today. Observing the spread of this story across the news media, she says: “We did a magnificent renovation here, and we do all these programs, and we get all this publicity because of toilet paper.”
 
— Gordon Kaye, editorial@gdusa.com

NATURE INSPIRES COLOR OF YEAR

NATURE INSPIRES COLOR OF YEAR
Recognizing the growing influence of sustainability and regeneration in nature, Pantone has gone green – naming Emerald (PANTONE® 17-5641) as the Color of the Year for 2013. According to the color experts, “Emerald, a vivid, verdant green, enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony.” Leatrice Eiseman, executive director of the Pantone Color Institute, adds that “the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. It’s also the color of growth, renewal and prosperity ‒ no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.” The green hue takes the place of last year’s spotlight color, Tangerine Tango.
LEARN MORE >

REFRIGERATOR ART HITS STREETS

REFRIGERATOR ART HITS STREETS
To promote Illinois power company ComEd's recycling program, Leo Burnett got artists to repurpose old fridges as public installations, with new functions. There are 10 such fridges now scattered around Chicago, dressed up to look like‒and work as‒a cell-phone charging station, a fancy doghouse, a bike rack, a camera, etc. The campaign’s name, “MetamorFridges,” might be a little groan-inducing. The programs picks up and provides consumers with cash for old energy-guzzling icebox.

CREATIVITY VS. CLIMATE CHANGE

CREATIVITY VS. CLIMATE CHANGE
Pentagram recently hosted an event for “Do The Green Thing” to mark the group’s first five years of creativity versus climate change. Co-founded by Pentagram’s Naresh Ramchandani in 2007, the charity uses world-class creativity to inspire people to live more sustainably. An impressive collection of creative talent and strategic brainpower showed up to celebrate the anniversary, and plot out the next five years. In the days leading up to the event, designers from around the world created posters for Do The Green Thing. Among them were posters from eight Pentagram partners from both sides of the Atlantic: Daniel Weil, Michael Bierut, Eddie Opara, Angus Hyland, Harry Pearce, Marina Willer, Domenic Lippa, and Emily Oberman. Oberman’s poster is show here.
SEE MORE >

BEAUTY COULD SAVE THE PLANET

BEAUTY COULD SAVE THE PLANET
The Shape of Green: Aesthetics, Ecology, & Design is the latest work of Lance Hosey, President & CEO of GreenBlue, a nonprofit dedicated to making products more sustainable. An architect and designer, Hosey argues that beauty is inherent to sustainability; form and image can enhance conservation, comfort, and community at every scale of design; and aesthetic attraction isn’t a superficial concern but an environmental imperative. “Beauty,” Hosey contends, “could save the planet.”
LEARN MORE >

CHOOSE PRINT IS A STORY OF RESILIENCE

‘CHOOSE PRINT’ IS A STORY OF RESILIENCE

In January 2011, Printing Industries Association of Southern California launched its Choose Print campaign to promote the effectiveness and environmental credentials of print on paper. Since then, Choose Print has spread nationwide, with the support of Printing Industries of America (PIA) and its regional affiliate associations. Choose Print has an exciting story to tell ‒ a story of print’s resilience which can be traced to its unique qualities: It is enduring, versatile, credible, inviting, popular, beautiful, personalizable, recyclable, and renewable. The hub of the campaign is the website, which acts as a clearinghouse ‒ an information sharing space ‒ bring together recent research and links to credible websites that tell the story about the marketing power and environmental record of print. The campaign also includes direct mail, printed brochures, reprintable articles, news releases, YouTube videos, social media, and vehicle wraps. A prominent feature of the campaign has been a bi-monthly postcard mailed to 18,000 advertising agencies, graphic designers and corporate marketers throughout the country. Each postcard presents facts on different print media, including catalogs, content marketing, direct mail, insert/coupons, magazines, and multichannel messaging. Each postcard also has a QR code which takes the reader to a video reinforcing the message on the card.
LEARN MORE >

ENVIRONMENTAL WEBSITES MERGE

ENVIRONMENTAL WEBSITES MERGE
The two most visited websites in the world for environmental news and information have merged. Mother Nature Network and Discovery Communications will now have a united website that is estimated to reach more than seven million combined monthly visitors and a user base that spans 200 countries. Joel Babbit, co-founder of Mother Nature Network, serves as CEO of the combined companies.

VEGGIE ADS BURST WITH LIFE

VEGGIE ADS ‘BURST WITH LIFE’
Del Monte Foods has launched a new multimedia advertising campaign titled “Bursting with Life.” The work was created by Juniper Park in Toronto. The campaign includes print, tv and digital advertising, and elevates the fruits and vegetables inside the Del Monte can by showing the product in its most natural state: fresh on the vines from Del Monte’s orchards and gardens. Shown here; the print execution. Print credits go to: Executive Creative Directors Alan Madill, Terry Drummond, Barry Quinn, and Designer Louis Duarte.

GREEN OPTION FOR VALUE CARDS

GREEN OPTION FOR VALUE CARDS
The new ENVIRONMENT® Retail Card is a 100 percent, paper-based stored value card that gives retailers a green alternative to plastic or other less eco-friendly card options. Stored-value cards have monetary value or data physically stored on them, and are commonly used by retailers in the form of gift cards, loyalty cards and bounce-back cards. “As the retail card industry continues to grow at a rapid pace, retailers are demanding more options and specifically greener alternatives,” explains Elizabeth Corbett, Director of Packaging Sales for Neenah Paper. “Consumers today expect retailers to embrace green products and practices and now retailers have a more sustainable choice… We’re excited about these new paper-based stored-value cards because they give retailers an option that uses recycled content and is recyclable, from the paper to the adhesive that holds it together.” The Neenah offering is made from 40 percent recycled fiber, is FSC® certified, manufactured with Green Energy and recyclable. The new card is available in gloss and silk finishes in 97 bright white. It can accept embossing, foil stamping and laminates as well as magnetic stripes and bar codes. The life span can be up to one or two years.
LEARN MORE >

FROM WASTE TO RECOVERY

FROM WASTE TO RECOVERY
Sandstrom Partners of Portland OR is responsible for the branding of Recology, a major Northern California-based waste management company. Previously named NorCal, the client hired Sandstrom to help communicate its metamorphosis from a traditional garbage service to a “resource recovery” company that recycles 100 percent of all collected waste, leaving none to landfills. “The idea behind this rebrand was to establish Recology as a visionary leader in resource recovery,” says design firm president Jack Peterson.

yupo

GLM/Surtex

apda2013

gasc_graphexpo

cascades

clearwater

artisan

academy of art university