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Behar's Nivea Is Feeling Blue

Behar's Nivea Is Feeling Blue

Yves Béhar of San Francisco’s fuseproject is responsible for a new global design language for NIVEA based on the product’s iconic blue tin. Béhar says that the tin wasn’t just the basis of the design, but also a source of inspiration to the design team: for the logo, the packaging, and the overall color scheme. Sustainability issues also rose to the fore in the project: Béhar’s new bottle is both lighter and stronger than previous iterations and, because of thinner walls, equals 15 percent less plastic. And the structural shape was selected to fit tighter on wood pallets, which will likely save 12,600 pallets and 585 tons of carbon emissions per year. The gradual introduction of the new design for the entire NIVEA skin and body care product line commences in 200-plus countries this month. READ MORE >

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