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CSA Plants Greenmarket ID

CSA Plants Greenmarket ID

Carbone Smolan Agency has developed an identity design and consumer campaign for Greenmarket Co. This is a new initiative from nonprofit GrowNYC, operators of the famed Greenmarket farmers markets, who sell local produce to wholesale distributors in New York City. The goal for the identity design and coordinated campaign is to help bring farm-fresh food to a wider audience by connecting GrowNYC and its network of farmers to restaurants, bodegas and grocery store owners; and to differentiate Greenmarket Co. produce in stores in high-need areas. Explains Ken Carbone: “The Greenmarket is an iconic New York institution, with 54 markets and counting in all five boroughs. It was our goal to leverage the Greenmarket name and design a logomark and cohesive identity to allow GrowNYC the flexibility to speak to a wide audience, from business owners to consumers.” SEE MORE >

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