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GDUSA Green Newsletter

January 2013

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CSRs ARE GROWING UP

If you see as many design projects as I do, you’d draw a couple of conclusions about today’s corporate sustainability reports: they are proliferating and they are coming of age. As companies come to grips with how sustainable practices can contribute to achieving their overall goals, CSRs are getting more attention and it shows. In general they are more authentic (balanced, accurate and complete), more relevant (addressing the hard issues), more results-oriented (identifying impacts rather than just listing activities), and more graphically appealing (which improves access, readability and credibility). If you have the time and inclination, two excellent “Top Ten” lists of 2012 reports — Elaine Cohen’s on the Sustainable Business Forum blog and Leon Kaye’s on TriplePundit — are absolutely worth reviewing.
 
— Gordon Kaye, editorial@gdusa.com

CSA PLANTS GREENMARKET ID

CSA PLANTS GREENMARKET ID
Carbone Smolan Agency has developed an identity design and consumer campaign for Greenmarket Co… MORE >

CHEN CONQUERS CREATIVE BLOCKS

CHEN CONQUERS CREATIVE BLOCKS
Everyone has hit the wall, drawn a blank, been stuck in a rut or just plain stumped. Throughout a career, no designer can avoid such blocks; they can be encountered at any time, in any environment. Neenah Paper has developed a new ENVIRONMENT® Papers promotion titled “Creative (un)Blocks,” a collection of samples and suggestions to help designers break through these slumps and take their creativity to the next level… MORE >

SURFRIDER SERVES SUSHI DELUXE
Plastic in your sushi, anyone? Pollinate, an advertising and digital agency based in Portland OR is working with The Surfrider Federation to create awareness of the problem of plastics in the ocean, and the impact it has on animals and humans alike throughout the food chain… MORE >

SURFRIDER SERVES SUSHI DELUXE

QUOTE OF THE MONTH

QUOTE OF THE MONTH
“Coca-Cola is intent on growing our business by making a difference wherever our business touches the world and the world touches our business… We recognize that the sustainability of our business depends on the health of the communities we serve. We also know that we won’t reach our 2020 Vision of doubling the business without embedding sustainability in our business to drive efficiency and effectiveness.”
— Bea Perez, Chief Sustainability Officer, Coca-Cola,
from annual Sustainability Report
SEE PEREZ VIDEO >

POSTER DESIGNS PROMISE CHANGE

POSTER DESIGNS PROMISE CHANGE
Starting this week for the next two months, The Riverside Art Museum (Riverside CA) is presenting Eco Art: Graphic Design for Change. The exhibition features 100 posters designed by select artists championing environmental awareness… MORE >

BEHAR’S NIVEA IS FEELING BLUE
Yves Béhar of San Francisco’s fuseproject is responsible for a new global design language for NIVEA based on the product’s iconic blue tin… MORE >

BEHARS NIVEA IS FEELING BLUE

CONFERENCE THEME IS RESILIENCE

CONFERENCE THEME IS RESILIENCE
The theme of the upcoming sixth Compostmodern conference is “resilience,” described as “the ability of a complex adaptive system to respond to change, bounce back and continue to develop.”… MORE >

A DRESSING DOWN FOR LEVIS

A DRESSING DOWN FOR LEVI’S
It was a tough week for Levi’s. On December 5, Greenpeace began a campaign to target the jeans maker as its latest target in a drive to “clean up the apparel supply chain.”… MORE >

HABERMAN TO SPREAD HERB WORD

HABERMAN TO SPREAD HERB WORD
Haberman will help spread the word about Gaia Herbs and its unique “Meet Your Herbs” herbal traceability program… MORE >

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