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Billboard Charts Turn B&W

Billboard Charts Turn B&W

The 60-ish Billboard magazine masthead – evoking spinning records and mod colors – has given way to a simpler and more serious look. And the information heavy charts of the mustic industry magazine have been reorganized to make them an easier read. Behind the changes is Pentagram partner Michael Bierut, whose team helped create the new identity and editorial format. The cover logo is entirely in lower-case type, redrawn to emphasize the basic geometry of the word, and the accents of color have been eliminated for the print version. (A color version will still be used for marketing and website materials.) The editorial layout has also been reorganized and restructured. A major part of this effort was remaking the magazine’s famous charts to be more easily understood; they now appear at a larger scale and across more pages, and are printed in “the high-impact black and white of the original Billboard charts.” LEARN MORE >

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