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Bonnie Siegler
Spelt Bklyn Rong

Bonnie Siegler Spelt Bklyn Rong

Since 1896, Brooklyn Public Library has provided the people of the borough with free and open access to information for education, recreation and reference. But with profound changes happening in society, the Library has embarked on a new strategic plan to remain relevant and fulfill its mission. This includes a lively new logo and identity designed by Brooklyn’s own Eight and a Half. (Bonnie Siegler founded the studio and its name refers back to her original firm, Number 17, when she partnered with Emily Oberman.) The logo has been well-received but raised a certain amount of controversy because it is shortens the “Brooklyn” name to the colloquial “BKLYN” – a blasphemy that is acceptable elsewhere, say detractors, but not in connection with a library.
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