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Press Prunes Back The Ivy

Press Prunes Back The Ivy

Harvard University Press has turned in its ivy-encircled, shield-shaped insignia for a simplified look in a digital age. It’s part of a broad movement among publishers – who have transitioned to delivering books in digital form but still use complex logos that no longer work on apps, digital devices and web browsers. The academic publisher, one of the more important imprints in the world, asked Chermayeff & Geismar for a new identity that better reflects the demands of the times. Partner Sagi Haviv’s solution: six equal crimson rectangles that form an abstract “H” which can also be seen as books on a shelf, windows, or a modern tablet, and is said to be simple enough to work in traditional applications as well. “Striking a balance along the continuum between the traditional and the modern was a high priority for us in designing this mark,” says Haviv. LEARN MORE >

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