Driving Good Stewardship

The Creative Alliance has developed a new graphic look for LaserCycle USA, featuring imagery of trees on packaging and other branding opportunities ‒ including wraps for the Ford Focus fleet. The campaign also includes a prominently placed CO2 calculator on the website counts off the emissions saved by using the company’s recycled, remanufactured laser toner cartridges. Says Jodee Goodwin, Creative Services Manager for Lafayette CO-based marketing and creative firm: “With LaserCycle USA’s long-term commitment to recycling, we felt it made good sense to focus the brand’s imagery on beautiful images of trees, our precious resource. This custom artwork is used on all of their materials to reinforce their commitment to sustainability.” The client has sold more than a million cartridges, resulting in landfill reduction and greenhouse gas elimination.
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