Making Every Component Work

One way to avoid waste in packaging, says Vancouver’s Working Format, is to ensure that all components are used to provide value to the consumer. For the design firm’s branding efforts on behalf of KooShoo, a yoga headband and accessories company whose products can be worn in multiple ways, this included using the hangtags to contain style suggestions, with urls for more suggestions. Other elements of the branding and packaging program: establishing the core messaging, developing a wordmark, and designing the packaging to reflect the company stated objectives ‒ to be Charitable, Sustainable, Local, Ethical, and Brand in a Fun and Engaging Manner. According to design firm principals Grace Partridge and Ross Milne, the goal of having the packaging produce as little waste as possible was achieved by stripping the packaging down to the essential components required to serve the brand and general display requirements, and then using the hangtags for informational purposes, as noted above. The principals note that “all packaging components are printed on Neenah Environment, made with 100% post-consumer recycled fiber-based ink) that lived up to our values.”
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