McDonalds Knows The Score

Though the innovative QR Codes on McDonald’s new global package design got all the initial play in the press, the company points out that there is a sustainability story as well. McDonald's has a long record of sustainability leadership action and, it reports, 80 percent of the company's consumer packaging in the majority of McDonald's markets ‒ including carry out bags and beverage containers ‒ is made from renewable paper or wood-fiber materials, and 30 of consumer packaging is made from recycled paper and materials. In designing the new packaging, the company states that it strictly adhered to its own Packaging Scorecard, which minimizes weight, maximizes recycling, and seeks to reduce harmful emissions. By the way, the QR Codes are, in fact, newsworthy: they make nutrition information easily accessible from mobile devices.
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