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‘Generation Know’ Learns More

Generation Know Learns More

With the help of digital agency Organic, Kimberly-Clark’s U by Kotex has launched a new program aiming to shake up the feminine care category – this time aimed at advancing the conversation around vaginal health and wellness. Through research and brand insights on today’s girls, “Generation Know” hopes to empower girls. Organic created an engaging and educational brand website where girls can ask questions, get facts, dispel myths, and take part in projects to facilitate social change. Organic also helped with the large social media component, including a customized pipeline of content for Facebook, Twitter, YouTube and Tumblr.
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