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Hop! On Board For Quick Trips

Hop! On Board For Quick Trips

Brandimage has developed the visual identity for a new-low cost airline, Hop! The discounter, operating in Europe by Air France, offers quick flights: this is reflected in the brand’s name, which is meant to evoke the speed and ease with which travelers can get from point A to B. An exclamation mark is placed alongside clear, simple red letters to mirror the brand’s flexibility in a creative and cheerful manner. The slogan – “making Europe smaller” – supports a playful image and underscores the brand’s mission. Visuals, developed to promote the new airline, feature small, fictional characters, very similar to the ones featured in Pixar's 3D computer-animated comedy-adventure film Up.
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