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Domtar Keeps
The Comedy Coming

Domtar Keeps The Comedy Coming

To update its award-winning PAPERbecause campaign, has added a new series of videos that take a humorous approach to highlight the irreplaceable value of paper. The 30-second spots mark the third wave of videos in the campaign that showcases the effectiveness and sustainability of paper. The four new videos lighten up everyday situations, ranging from a bridal shower to a business lunch.
For example: A husband disappoints his wife on their anniversary by choosing to send an e-card instead of paper card with a handwritten note; a woman at a bridal shower receives a hideous vase, but she’s relieved once she locates the paper receipt; a man using his home computer can’t get his new router to work because there are no paper instructions, and he cannot log on to download the PDF; and a waiter butchers his customers’ food orders by not writing them down.“The PAPERbecause campaign has always promoted the responsible use of paper and the need to balance print vs. pixels, and we wanted to illustrate several instances of when paper is the mosteffective way to communicate on a logical and emotional level,” says Paige Goff, Domtar’s Vice-President of Sustainable Business and Brand Management. “Even after 2,000 years, there are times when no substitute for paper will suffice.”
SEE THE VIDEOS >

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