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Flame Fuels Biomass Company

Flame Fuels Biomass Company

To reflect their client’s growth from a small family owned business into a $100 million a year global leader in biomass and renewable energy, San Franciso’s MetaDesign has rebranded Factory Sales & Engineering from top to bottom. The solution – a distillation of the name to FSE Energy, use of a modern abstract of a flame to depict the transfer of biomass to fuel through fire, and a brand core “Power Forward” – provides stature and portrays the company as on the forefront of renewable energy technology. “We used an energetic color pallet and strong geometric shapes to symbolize agility and connection,” says MetaDesign Creative Director Stan Zienka. “It was important that FSE retain its established values but at the same time develop a new and modern identity in a sea of competitors.” The identity system is being implemented worldwide throughout 2013.
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