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Flexible Identity
Is Capital Idea

Flexible Identity Is Capital Idea

Late last month, the city of Washington, DC launched a 20-year sustainability plan. To help prepare and promote Sustainable DC, the organizers tapped an interdisciplinary team of design consultants including Ayers Saint Gross, ARUP, Reingold LINK, and Bruce Mau Design. The identity and branding strategy was developed by Bruce Mau Design in partnership with Reingold LINK. Having identified more than a thousand ways to make the District more sustainable, the graphics system is purposely flexible to allow the city to showcase new stories and new initiatives as the plan moves forward and evolves. The ultimate goal: to transform the District into “the healthiest, greenest, and most livable city in the United States within one generation.”
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