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GDUSA Newsletter

APRIL 2013
CORBIS CORBIS

PEDALING FASTER

For much of its first 50 years, GDUSA had a standoff-ish relationship with the design schools. We defined ourselves, and were defined, as a trade/business magazine – writing about working designers doing their work. And though the schools were always wonderful centers of learning, they were often self-consciously insular. This has all changed for the better. First, the progressive design schools have become muscular, career-oriented, outward looking, engines of growth in the creative community and their local communities. Second, design education is more vital than ever as the lines between studio and classroom, undergraduate and professional education, blur. I was reminded of all this just last week, when on a bicycle tour through Savannah GA, I was blown away by seeing SCAD’s surging growth and its role in energizing that historic city. Blown away. I have witnessed similar energy in San Francisco at the Academy of Art University, in Brooklyn at Pratt, in Florida at Full Sail University, and elsewhere. GDUSA may have caught on late, but we’re pedaling fast to catch up.

— Gordon Kaye, editorial@gdusa.com

Graphic Design News

chermayeff and geismar and haviv

CHERMAYEFF & GEISMAR & HAVIV
The legendary Chermayeff & Geismar firm adds a new name on the front door this month. Sagi Haviv, who has been with the firm for ten years, joins the masthead… READ MORE >

FIBERMARK’S NATURALLY CREATIVE COMPETITION FOR SPECIFIERS!

LEARN MORE >

putting fizz in honest teas biz

PUTTING FIZZ IN HONEST TEA’S BIZ
Honest Tea, an independent unit of Coca-Cola, seeks to promote good-tasting, healthier organic beverages. To this end, it recently partnered with Beardwood&Co. to co-design the aluminum can graphics and outer packaging for Honest Fizz… READ MORE >

duffy plays with fisher price

DUFFY PLAYS WITH FISHER-PRICE
Designing for the business of play and development, Duffy & Partners has created a new brand identity, brand language, packaging system, point of sale materials and collateral for Fisher-Price… READ MORE >


BRIDGEPORT

hornall anderson happy at 30

HORNALL ANDERSON HAPPY AT 30
Hormall Anderson’s “Happy Accidents” celebrates three decades of design, discovery and creative collaboration… READ MORE >

xerox google hangout2

LET’S HANG OUT ON GOOGLE+
Mark your calendars for April 25 to join Xerox’s Manager of Worldwide Product Marketing Shell Haffner (and featured guests Gordon Kaye, GDUSA Editor, and Ilana Greenberg, GDUSA Creative Director), for a discussion about the enduring power of print within the graphic design and creative community. This is a live Google+ Hangout so you can watch and participate from your computer! If there is someone in your circles who you think would benefit from this session, please forward them this invite.
 
LEARN MORE >.

ms foundation raises its profile

MS. FOUNDATION RAISES ITS PROFILE
The Ms. Foundation, founded by Gloria Steinem approximately 40 years ago, asked brand engagement agency Sullivan to help freshen and raise its profile… READ MORE >


unattainable ideal attains award

UNATTAINABLE IDEAL ATTAINS AWARD
Allie Pohl’s “Ideal Woman: Caryatid (Fuchsia)” won the People’s Choice Award from The City of Winter Park for her “Ideal Woman” sculpture that graced the lawns of Winter Park this past winter… READ MORE >


placing design at the center

PLACING DESIGN AT THE CENTER
Newell Rubbermaid is opening a state-of-the-art center to establish design and innovation as an integral part of the company’s growth plan. The new center is expected to open by early 2014 in Kalamazoo MI… READ MORE >

sagmeister and walsh on exhibit

SAGMEISTER & WALSH ON EXHIBIT
The designers Stefan Sagmeister and Jessica Walsh are known for their experimental typography and striking visual imagery. Six Things: Sagmeister & Walsh, is on view at The Jewish Museum in New York through August 4… READ MORE >


viking logo does double duty

VIKING LOGO DOES DOUBLE DUTY
“Brand symbolism has become even more crucial in the age of digital marketing and online communities” So says Rick Gledhill, King and Country director and partner who designed this logo for the History Channel’s Viking series… READ MORE >


mslk amps up greeting cards

MSLK AMPS UP GREETING CARDS
When PruCheek, a lighthearted greeting card line for people of color, asked MSLK to bring new visual impact to their unique brand voice, the design firm “jumped at the chance to have some fun.”… READ MORE >

LAST CHANCE TO ENTER
OUR WEB DESIGN AWARDS

ENTER NOW >

GDUSA IPAD APPTHE MARCH/APRIL ISSUE OF THE IPAD APP IS NOW AVAILABLE.
 
DOWNLOAD IT NOW FOR FREE >

 

Take Five! Career Tips From The Creative Group

EYESORE OFFICE DECOR

Ever look around your office space and wish you could spice things up? Apparently, some creative professionals have done just that. The Creative Group recently asked advertising and marketing executives to share the strangest or most surprising item they have seen on an employee’s desk or in his or her workspace. Here are five of the more unusual responses:

1. “A jar of pickled pigs’ feet”

2. “A punching bag”

3. “A pair of men’s underwear”

4. “A marble tombstone”

5. “A large black rat”

For the full survey results, please visit creativegroup.mediaroom.com/office-decor.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

takefive

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