tracking
Mohawk yupo jampaper clearwater Pantone Color Of The Year

GDUSA Newsletter

APRIL 2013
mohawk

PEDALING FASTER

For much of its first 50 years, GDUSA had a standoff-ish relationship with the design schools. We defined ourselves, and were defined, as a trade/business magazine – writing about working designers doing their work. And though the schools were always wonderful centers of learning, they were often self-consciously insular. This has all changed for the better. First, the progressive design schools have become muscular, career-oriented, outward looking, engines of growth in the creative community and their local communities. Second, design education is more vital than ever as the lines between studio and classroom, undergraduate and professional education, blur. I was reminded of all this just last week, when on a bicycle tour through Savannah GA, I was blown away by seeing SCAD’s surging growth and its role in energizing that historic city. Blown away. I have witnessed similar energy in San Francisco at the Academy of Art University, in Brooklyn at Pratt, in Florida at Full Sail University, and elsewhere. GDUSA may have caught on late, but we’re pedaling fast to catch up.

— Gordon Kaye, editorial@gdusa.com

Graphic Design News

chermayeff and geismar and haviv

CHERMAYEFF & GEISMAR & HAVIV
The legendary Chermayeff & Geismar firm adds a new name on the front door this month. Sagi Haviv, who has been with the firm for ten years, joins the masthead, the first such addition in 56 years. Haviv is a native of Israel and a graduate of Cooper Union; he is credited with several high-profile identity programs including the Lbrary of Congress, Armani Exchange, Harvard University Press, MacArthur Foundation, Milwaukee Institute of Art and Design, and more. Haviv currently teaches corporate identity at SVA. Ivan Chermayeff and Tom Geismar began their partnership in 1957 with Robert Brownjohn; their logos have included Chase Bank, Mobil Oil, NBC and National Geographic. GDUSA readers recently ranked the firm as the second most influential design firm of the past 50 years.
LEARN MORE >


putting fizz in honest teas biz

PUTTING FIZZ IN HONEST TEA’S BIZ
Honest Tea, an independent unit of Coca-Cola, seeks to propmote good-tasting, healthier organic beverages. To this end, it recently partnered with Beardwood&Co. to co-design the aluminum can graphics and outer packaging for Honest Fizz, a naturally sweetened zero calorie soda line sold in slim 12-ounce cans and 6-packs in four flavors. “Our design strategy is consistent with the HONEST brand: refreshingly straightforward and simple, along with a serving of fun,” says Julia Beardwood. “Since this is Honest Tea’s first foray into soda, we played up the bubbles on the can and color-coded them to communicate effervescence and flavor.” Whimsical product visuals and names deliver a playful attitude. Color photography aligns with the brand’s style as well. “Each photo offers a sense of animation and gives the impression of the beverage bursting with fizzy flavor,” notes Sarah Williams, Partner/Creative Director, Beardwood&Co. Honest Tea’s VP of Marketing Peter Kaye agrees. “The collaboration between our in-house creative team and Beardwood resulted in a clear and clever design that fits with the rest of our portfolio of brands and really stands out on retail shelves.”
LEARN MORE >

duffy plays with fisher price

DUFFY PLAYS WITH FISHER-PRICE
Designing for the business of play and development, Duffy & Partners has created a new brand identity, brand language, packaging system, point of sale materials and collateral for Fisher-Price. Duffy saw no need to change the iconic Fisher-Price mark itself, but an opportunity to build meaning and relevance with a brand language that features a “Joy of Learning” message while conveying the developmental benefits of play. The brand structure communicates the enrichment of play across ages and a variety of product offerings, and is illustrated with a new photographic approach and brand architecture framework for sub-branding. From pre-natal and infant gear, to toys for infants and preschoolers, new packaging is available in 30 different countries and translated into 10 languages. Harry Meyers, VP Marketing & Communications at the client, says that Duffy not only provided a design solution, but an experience that “left us with a passion for design.”
SEE MORE >

FIBERMARK’S NATURALLY CREATIVE COMPETITION FOR SPECIFIERS!

LEARN MORE >

BRIDGEPORT

hornall anderson happy at 30

HORNALL ANDERSON HAPPY AT 30
Hornall Anderson’s “Happy Accidents” celebrates three decades of design, discovery and creative collaboration. It sums up years of big and small tensions, work and play, the juxtaposition of handcrafted and digital, and the climb from humble beginnings to its latest successes. Case histories highlight projects that played a vital role in the firm’s progress. And in the end, the book’s spirit captures a fundamental truth: “More often than not, the most illuminated, exciting things happen accidently.” LEARN MORE >

xerox google hangout2

LET’S HANG OUT ON GOOGLE+
Mark your calendars for April 25 to join Xerox’s Manager of Worldwide Product Marketing Shell Haffner (and featured guests Gordon Kaye, GDUSA Editor, and Ilana Greenberg, GDUSA Creative Director), for a discussion about the enduring power of print within the graphic design and creative community. This is a live Google+ Hangout so you can watch and participate from your computer! If there is someone in your circles who you think would benefit from this session, please forward them this invite.
 
LEARN MORE >.

ms foundation raises its profile

MS. FOUNDATION RAISES ITS PROFILE
The Ms. Foundation, founded by Gloria Steinem approximately 40 years ago, asked brand engagement agency Sullivan to help freshen and raise its profile – with the goal of becoming a highly visible public advocate on the national stage for women’s rights and issues. “We’re not done” is the campaign theme, and the identity is being activated across numerous channels, including the latest Annual Report. In 2012, New York-based Sullivan was named agency of the year by BtoB Magazine. SEE MORE >


unattainable ideal attains award

UNATTAINABLE IDEAL ATTAINS AWARD
Allie Pohl’s “Ideal Woman: Caryatid (Fuchsia)” won the People’s Choice Award from The City of Winter Park for her “Ideal Woman” sculpture that graced the lawns of Winter Park this past winter. The sculpture plays off Barbie doll torsos stacked in a chain to represent an unattainable ideal. Pohl, a graduate of Hamilton College, is a former art intern at GDUSA. Eric Swenson wrote in the Huffington Post, “Pohl deconstructs humanity’s sense of the ideal woman that has seemingly become chic to the point of absurdity and worship.” LEARN MORE >


placing design at the center

PLACING DESIGN AT THE CENTER
Newell Rubbermaid is opening a state-of-the-art center to establish design and innovation as an integral part of the company’s growth plan. The new center is expected to open by early 2014 in Kalamazoo MI. The location, say officials, will enable the S&P 500 company to add depth in new design specialties, join a strong local presence of design-led companies including Herman Miller and Steelcase, as well as participate in a growing educational community that includes Western Michigan University. “Great design and creativity is the difference between a standard product and one that is beautiful in every way – and drives consumer preference,” said Chuck Jones, Chief Design and Research & Development Officer. The new 40,000-square-foot facility will employ up to 100 design professionals, and has been carefully planned to foster creativity and maximize the sharing of ideas and technologies among the company’s brands. The company is investing in new talent with specialist design skills to work alongside existing industrial and graphic design teams. LEARN MORE >

sagmeister and walsh on exhibit

SAGMEISTER & WALSH ON EXHIBIT
The designers Stefan Sagmeister and Jessica Walsh are known for their experimental typography and striking visual imagery. Six Things: Sagmeister & Walsh, is on view at The Jewish Museum in New York through August 4. It marks the first exhibition of their newly minted Sagmeister & Walsh design firm. For the last ten years, Sagmeister has researched the nature of happiness, asking, "Is it possible to train my mind in the same way I can train my body?" In five short films and a sculpture, the studio investigates six things, culled from Sagmeister's diary, that he believes have increased his personal happiness such as: “Now Is Better” and “If I Don't Ask I Won’t Get.” In addition, intrigued by a recent nationwide survey in which Jews reported the highest levels of well-being of all religious groups, Sagmeister & Walsh are placing a text in the gallery that connects this scientific data to his personal exploration of happiness.
LEARN MORE >


viking logo does double duty

VIKING LOGO DOES DOUBLE DUTY
“Brand symbolism has become even more crucial in the age of digital marketing and online communities” So says Rick Gledhill, King and Country director and partner who designed this logo for the History Channel’s Viking series. The designers elevated the “V” to create a bold look, while using the letter to tell a story: the left side of the “V” alludes to the daily family life of the Vikings while the right side refers to the better known tales of war and conflict.
LEARN MORE >


mslk amps up greeting cards

MSLK AMPS UP GREETING CARDS
When PruCheek, a lighthearted greeting card line for people of color, asked MSLK to bring new visual impact to their unique brand voice, the design firm “jumped at the chance to have some fun.” The first task was to redesign the cards themselves, with bright colors and bold type expressing each card's off-beat message from across the room. Since then they applied the amped-up look to a new logo, ecommerce site, sales catalogs and trade ads. A tradeshow booth design, including an in-booth activity that gives participants a chance to the become the star of their own PruCheek card, is in the works.
SEE MORE >

LAST CHANCE TO ENTER
OUR WEB DESIGN AWARDS

ENTER NOW >

GDUSA IPAD APPTHE MARCH/APRIL ISSUE OF THE IPAD APP IS NOW AVAILABLE.
 
DOWNLOAD IT NOW FOR FREE >

 

Take Five! Career Tips From The Creative Group

EYESORE OFFICE DECOR

Ever look around your office space and wish you could spice things up? Apparently, some creative professionals have done just that. The Creative Group recently asked advertising and marketing executives to share the strangest or most surprising item they have seen on an employee’s desk or in his or her workspace. Here are five of the more unusual responses:

1. “A jar of pickled pigs’ feet”

2. “A punching bag”

3. “A pair of men’s underwear”

4. “A marble tombstone”

5. “A large black rat”

For the full survey results, please visit creativegroup.mediaroom.com/office-decor.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

takefive

follow us on Facebook   twitter   linkedin   pinterest   GDUSA on Google+