yupo

HOW

AGFA

PRINT 2013

jampaper

GDUSA Inhouse Design Award

Mohawk
Previous ArticleNext Article

Putting Fizz In
Honest Teas Biz

Putting Fizz In Honest Teas Biz

Honest Tea, an independent unit of Coca-Cola, seeks to propmote good-tasting, healthier organic beverages. To this end, it recently partnered with Beardwood&Co. to co-design the aluminum can graphics and outer packaging for Honest Fizz, a naturally sweetened zero calorie soda line sold in slim 12-ounce cans and 6-packs in four flavors. “Our design strategy is consistent with the HONEST brand: refreshingly straightforward and simple, along with a serving of fun,” says Julia Beardwood. “Since this is Honest Tea’s first foray into soda, we played up the bubbles on the can and color-coded them to communicate effervescence and flavor.” Whimsical product visuals and names deliver a playful attitude. Color photography aligns with the brand’s style as well. “Each photo offers a sense of animation and gives the impression of the beverage bursting with fizzy flavor,” notes Sarah Williams, Partner/Creative Director, Beardwood&Co. Honest Tea’s VP of Marketing Peter Kaye agrees. “The collaboration between our in-house creative team and Beardwood resulted in a clear and clever design that fits with the rest of our portfolio of brands and really stands out on retail shelves.”
LEARN MORE >


Warning: include(../../../_adobe_rectangles.php) [function.include]: failed to open stream: No such file or directory in /home/content/12/9195112/html/gdusa/egdusa/2013/0411e/_toprectangle.php on line 19

Warning: include() [function.include]: Failed opening '../../../_adobe_rectangles.php' for inclusion (include_path='.:/usr/local/php5_3/lib/php') in /home/content/12/9195112/html/gdusa/egdusa/2013/0411e/_toprectangle.php on line 19

Warning: include(../../../_adobe_rectangles.php) [function.include]: failed to open stream: No such file or directory in /home/content/12/9195112/html/gdusa/egdusa/2013/0411e/_bottomrectangle.php on line 19

Warning: include() [function.include]: Failed opening '../../../_adobe_rectangles.php' for inclusion (include_path='.:/usr/local/php5_3/lib/php') in /home/content/12/9195112/html/gdusa/egdusa/2013/0411e/_bottomrectangle.php on line 19
SIGN UP FOR OUR FREE NEWSLETTER >
 
                       
4over_rect
Advertisement

DOWNLOAD THE
FREE GDUSA APP

NO THANKS