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Bill Gardner On Nature Marks

Bill Gardner On Nature Marks

Every year GDUSA is blessed with an insightful overview of logo trends by Bill Gardner of LogoLounge, his rich online home for logo designers. This year we were afraid we might not have room for this contribution, given our expansive 50th Annivesary coverage. But thankfully, this fear turned out to be groundless. Thankfully. This year’s thought piece, which will appear in its entirely in the May/June magazine and iPad app, is as good as it gets. For example, Mr. Gardner has often observed the influence of nature and the environment – and man’s interaction with nature and the environment – on identity trends. This year, he notes the rising use of “Naturemarks” – thumbprints of nature such as tree rings and topographic maps – to underscore the individualism of companies by providing a unique imprimatur from Mother Nature. This observation has all the elements you’d come to expect from a Bill Gardner piece: intelligence, nuance, wisdom, and news you can use. And “Naturemarks” is only one of 15 trends he tackles. — GK
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