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GDUSA Newsletter

MAY 2013
mohawk

TODAY WE TURN 50

Today is the actual date of GDUSA’s 50th Anniversary, the moment the first edition rolled off the printing press. We like a party as much as anyone, so we’ve been celebrating all year; we’ll continue to do so right on until the final moments of 2013 fade away. To honor the community we serve, we’ve conducted a series of 50th Anniversary surveys to more than 40,000+ creative professionals about who you respect and what you admire. These have truly resonated, not as scientific truths but as fun, informational and provocative lists. We reprise some of the results here today and announce new findings. Thanks to all of you for putting up with us for this past half century; wait ’till you see what we have planned for the next 50 years.

— Gordon Kaye, editorial@gdusa.com

Graphic Design News

CBS, Apple, Nike Logos Lauded

CBS, APPLE, NIKE LOGOS LAUDED
Designers love to debate logos and branding; here is your list of favorite logos of the past half century. The all-seeing CBS Eye received the most votes, with the rainbow Apple (shown here) and the Nike Swoosh a close second and third, respectively. Here are the top ten picks.

1. CBS Eye, William Golden
2. Apple, Rob Janoff
3. Nike Swoosh, Carolyn Davidson
4. I Heart NY, Milton Glaser
5. Mobil, Chermayeff & Geismar
6. American Airlines, Massimo Vignelli
7. Target, Inhouse
8. Shell, Raymond Loewy
9. UPS, Paul Rand
10. FedEx, Landor Associates

SEE THEM ALL >


Glaser Is Designer Of The Era

GLASER IS DESIGNER OF THE ERA
We asked creative professionals to give us their take on the most influential graphic designers of the past 50 years. Milton Glaser ranked a resounding number one. Here is the list of the top 15 vote-getters.

1. Milton Glaser
2. Paul Rand
3. Saul Bass
4. Herb Lubalin
5. Massimo Vignelli
6. David Carson
7. Peter Saville
8. Paula Scher
9. Stefan Sagmeister
10. Lou Dorfsman
11. Walter Landor
12. Seymour Chwast
13. Jan Tschichold
14. Ivan Chermayeff
15. Susan Kare

SEE THEM ALL >

20 Influential Design Works

20 INFLUENTIAL DESIGN WORKS
We asked designers to rank projects across categories – in essence, to compare apples and oranges in an exercise in illogic. Still, you hung in there and named a map, a marketing campaign, magazine covers and tv commercials, among the selections. Here are ten:

1. I Heart NY, Milton Glaser
2. NYC Subway Map, Massimo Vignelli
3. Esquire Warhol Soup Can, George Lois
4. IBM (Eye, Bee, M) Poster, Paul Rand
5. Original Macintosh Icons, Susan Kare
6. 1984 Apple Super Bowl TV, Chiat/Day
7. Colors Magazine, Tibor Kalman
8. Volkswagen Beetle TV, DDB, Helmut Krone
9. Abbey Road Album Cover, Iain MacMillan
10. US DOT Pictograms, Cook and Shanosky

SEE THEM ALL >


Posters Prove Popular

POSTERS PROVE POPULAR
Several posters made it into the overall top 20 design projects of the half century. We could not resist conducting a separate poll of popular posters.

1. Bob Dylan, Milt Glaser
2. IBM (Eye, Bee, M), Paul Rand
3. Anatomy of a Murder, Saul Bass
4. Obama Hope, Shepard Fairey
5. Three Penny Opera, Paul Davis
6. Bring In ’Da Noise, Paula Scher
7. Alvin Ailey, Steff Geissbuhler
8. Knoll Furniture Hot Seat, Woody Pirtle
9. Vietnam Antiwar Poster, Seymour Chwast
10. Day of the Heroic Guerilla, Eric Serrano

SEE MORE >

Pentagram Dominates Design Firm Vote

PENTAGRAM DOMINATES DESIGN FIRM VOTE
Pentagram is held in such high esteem that it was named the most influential design firm then and now. The world’s largest independent design consultancy is owned and run by 19 partners, with offices in London, New York, San Francisco, Berlin and Austin. They design across many media: architecture, interiors, products, identities, publications, posters, books, exhibitions, websites, and digital installations. Other firms ranked by you among the best of all time: Chermayeff & Geismar, Pushpin, Landor Associates, Vignelli Associates, Duffy & Partners. Shown here is an iconic poster by Pentagram partner Paula Scher.
 
SEE MORE >.

Today's 10 Influential Designers

TODAY’S 10 INFLUENTIAL DESIGNERS
The most influential graphic designer currently working? That would be the incomparable Stefan Sagmeister. Sagmeister, now of the firm Sagmeister & Walsh, was honored with the AIGA Medal in late April. His partner, Jessica Walsh, graced the cover of GDUSA’s Jan/Feb 2013 magazine.

1. Stefan Sagmeister
2. Paula Scher
3. David Carson
4. Milton Glaser
5. Paul Sahre
6. Michael Bierut
7. Charles S. Anderson
8. Shepard Fairey
9. Chip Kidd
10. Sean Adams

SEE MORE >

Lois Leads Art Director List

LOIS LEADS ART DIRECTOR LIST
Prolific and talented advertising and magazine design legend, George Lois, was the readers’ choice as top art director of the past half century. In another advertising-world finding, Doyle Dane Bernbach earned top honors as agency of the era.

1. George Lois
2. Lee Clow
3. Fred Woodward
4. Gene Federico
5. Alex Bogusky
6. Louise Fili
7. Hal Riney
8. Alexey Brodovich
9. Henry Wolf
10. John Jay
11. Stan Richards
12. Art Paul
13. Rich Silverstein

LEARN MORE >

xerox google hangout2

ALBUM COVERS HIT A GRAPHIC HIGH NOTE
Albums as we knew them no longer matter much to the music world but, for designers, album cover art still represents a graphic high note. Here are the top 10 including Pink Floyd’s Dark Side of the Moon (shown here) designed by Storm Thorgerson, who passed away last month. Others in the top five include: Rolling Stones Sticky Fingers by Craig Braun and Andy Warhol; Nirvana Nevermind of Robert Fisher and Kurt Cobain; Beatles White Album by Richard Hamilton; and Sex Pistols God Save The Queen by Jamie Reid.
 
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