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GDUSA Newsletter

MAY 2013
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BILL FOR IT

Eric Karjaluoto, creative director at smashLAB in Vancouver, called my attention to his recent Bill For It blog post. In it, he admits to having trouble billing the proper amount for design work or time. I know Eric and he is smart and savvy. The reasons for his billing problem are more subtle and arise from a mistake many of us make: he enjoys his work so much that he does not treat it as a business. Or more extreme, he feels guilty about billing for hours that feel like fun, and for deliverables that are both enjoyable and intangible. Then to make up the financial slack, he works harder. Sound familiar? Eric’s counsel: “Get ruthless with your estimates and billing.” Great advice. Take it if you can. Or if you are like me (and likely Eric), at least hold onto the thought and seek a middle ground.

— Gordon Kaye, editorial@gdusa.com
www.erickarjaluoto.com/blog/bill-for-it/

Graphic Design News

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REDRAWN LOGO IS MORE FLUID
Instagram’s redesigned logotype is about subtle changes. Released alongside the app’s new photo tagging feature, the script was designed by Mackey Saturday, a Denver-based brand strategist and designer… READ MORE >


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ONE BULLDOG UNITES 19 SPORTS
The University of Georgia Athletic Association, in partnership with the Nike Graphic Identity Group, has introduced a department-wide brand identity system designed to better define and distinguish the collegiate brand… READ MORE >

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PORCINI TO PEPSI: GET A GRIP
Pepsi introduces a new bottle shape for the first time since 1997, along with new graphics… READ MORE >


COMPLACENCY STRIKES OUT
“We had grown complacent,” said Bob Hillerich, part of the fifth generation of baseball bat makers at Hillerich & Bradsby. His “good old bat” – the famed Louisville Slugger – had been passed by as competitors introduced technological advances. The company set out to reinvent the product’s quality and character… READ MORE >

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UNIQUE TEXTILES AND PAPERS

The Bridgeman Buzz

UNIQUE TEXTILES AND PAPERS

Check out this lovely packaging for Italian soap company Ortigia Srl, using a beautiful silk painting of an elephant sourced from Bridgeman Art Library. Heading to San Francisco for HOW Design Live in June? Make sure to swing by the HOW Stock Photography Expo on Sunday, June 23rd to pick up a set of origami papers featuring some of the unique textiles and patterns from Bridgeman's vast online archive.
 
SEE EXOTIC AND STYLISH PACKAGING HERE >
 
CHECK OUT HOW DESIGN LIVE 2013 HERE >.

SIMPLY TEA•RRIFIC BRAND AND SITE
Elements, the Branford CT design firm headed by Amy Graver, recently completed the design and development of the Tea•rrific! Ice Cream® website… READ MORE >

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GINNING UP AN AMERICAN BRAND
For its flagship product, Aviation Gin, Oregon’s own House Spirits wanted to differentiate itself from traditional London dry gin and to otherwise Americanize itself… READ MORE >

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DESIGN x MATH = INFINITE LOGOS
Yes, there is a national museum of mathematics – and software company Wolfram Research is a factor in its being and in the development of its logo… READ MORE >


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WEATHER REPORT CALLS FOR SUN
AccuWeather has a new corporate-wide brand identity system. The brand identity promotes a consistent and unified look across all media platforms… READ MORE >


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FREEDOM INSPIRES HALL’S POSTER
Kevin Hall is responsible for the design of “The Freedom Poster.” READ MORE >

Take Five! Career Tips From The Creative Group

INTERNSHIP WANTED

Looking to land an internship in the creative field? The search may not be easy. More than half of advertising and marketing executives surveyed by The Creative Group said their agency or firm does not offer an internship program. The good news: Among companies that offer internships, 63 percent provide compensation. Here are five tips for landing a coveted internship:

1. Jump The Gun. Get a leg up on the competition by starting your internship search well before the school year ends.

2. Be Prepared. Most employers require a resume, cover letter and portfolio from internship applicants, so make sure yours are in tip-top shape.

3. Consider Your Options Wisely. While internships that pay well are attractive, it’s important to consider whether the position will provide exposure to a range of projects, people and experiences.

4. Put Yourself In Their Shoes. Managers value those who listen actively and don’t require constant feedback, so emphasize your ability to take direction and work independently in your application materials.

5. Demonstrate Strong Social Skills. Work teams communicate in many different ways today: via email, instant messaging, conference calls and in-person meetings. Show you know how to collaborate effectively and professionally both online and off.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

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