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Leftchannel PSA Goes Positive

Leftchannel PSA Goes Positive

Looking to shed light on the effects plastics are having on the world’s oceans, the Natural Resources Defense Council turned to leftchannel – a motion design studio led by Executive Creative Director and President Alberto Scirocco – to craft an entertaining yet informative public service announcement to serve as a call to action. Scirocco and leftchannel’s creative team, which included designer/animators Taehee Lee and Nick Schoener, set to creating a concept and script that avoided the negative tone found in most environmental PSAs. “Our goal was to remind people how important this issue is, without giving the impression that they were being criticized or that we were trying to scare them,” Scirocco says. That approach can be seen in the PSA entitled “The Great Plastic Purge” – a two-minute animated piece that was inspired by after school specials from the 1950s. SEE THE PSA >


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