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GDUSA Green Newsletter

May 2013

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THE GLIB TELL THE SHALLOW

Recently, I appeared as an “expert” on the future of print in a Google Hangout. Xerox was the sponsor. In response to the question – Is Print Dead? – I harangued the other participants: print is alive, print creates an emotional connection, print is getting smarter. (Not sure I made any friends.) Still, I ran out of time for one more harangue: print is sustainable. Here is what I would have said if the clock had not run: “There is a persistent myth that print is dirty and digital is clean. It’s a feel good story that glib people tell shallow people who share it with ignorant people. Print and paper are renewable, recyclable, and making strides up and down the supply chain. On the other hand, almost no one admits that the digital infrastructure sucks energy and is a recycling mess.” That is what I wish I had said (and, yes, this venting makes me feel better.) If you’d like to see the Hangout, the link appears later in this enewsletter. Just remember, the lighting was terrible, and the camera adds 10 pounds and 10 years. Maybe 20.   – Gordon Kaye

CORBIS corbis

A Meating of the Minds

A MEATING OF THE MINDS
Mindful Meats’ mission is to increase peoples’ access and connection to organically, sustainably raised meat through a fair and transparent system. Pearlfisher’s brief was to create a challenger meat brand that signals systemic change… MORE >

Grooming Kids for Veggies

GROOMING KIDS FOR VEGGIES
South Carolina-based Motto developed the name, brand identity, package and web design for Green Mustache… MORE >

GDUSA’S 50TH ANNIVERSARY GRAPHIC DESIGN AWARDS IS OPEN FOR ENTRIES

FORMS AND INFO >

SEARS UX TEAM UPCYCLES
They say one man’s trash is another’s treasure. What about another man’s masterpiece? That’s the challenge posed to the UX team at Sears Holdings Corp. for their second annual art exhibition… MORE >

Sears UX Team Upcycles Sears UX Team Upcycles Sears UX Team Upcycles Sears UX Team Upcycles Sears UX Team Upcycles

Designing for Abundance

DESIGNING FOR ABUNDANCE
Design is at the center of William McDonough’s new book, The Upcycle: Beyond Sustainability-Designing For Abundance… MORE >

CELEBRITY LABELS FOR EARTH DAY
Every Earth Day, Kiehl’s partners with celebrities to create label art for its cosmetics products… MORE >

Celebrity Labels For Earth Day

Two Sides of Communications

TWO SIDES OF COMMUNICATIONS
Two Sides is running a “No Wonder You Love Paper” advertisement in the digital version of Inc magazine… MORE >

Leftchannel PSA Goes Positive

LEFTCHANNEL PSA GOES POSITIVE
Looking to shed light on the effects plastics are having on the world’s oceans, the Natural Resources Defense Council turned to leftchannel… MORE >

SEE THE XEROX ‘ASK THE EXPERT’ GOOGLE+ HANGOUT AT…

www.gdusa.com/video/v8.php

Sustainable Brands Set for June

SUSTAINABLE BRANDS SET FOR JUNE
The Sustainable Brands Conference 2013 is set for San Diego CA June 3-6. Sustainable Brands is an international community of learning and action focused on understanding and leveraging the role of brands in shaping a flourishing future… MORE >

parrs-quote-of-the-month

PARRS: QUOTE OF THE MONTH:
[How is a Green Chamber of Commerce different from a regular one?] “It’s about how you do business. A conventional chamber really looks at, ‘What’s the bottom line?’ The Green Chamber looks at the triple bottom line, which is people, planet, profit. – Carolyn Parrs, CEO of Mind Over Markets, a green-marketing firm, and President of the Santa Fe Green Chamber of Commerce. READ THE ENTIRE INTERVIEW >

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AGFA

HOW

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PRINT 2013

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