New Logo But Old Controversy
Proctor & Gamble has tweaked its logo, returning to the moon
symbol reminiscent of the one that caused grief over the years.
Designed by Landor Associates, the new version sticks with the
familiar letters “P&G” in a serif font. But it
now encloses them in a blue circle with a crescent moon in
lighter blue on the left side. The moon, says the Landor team,
reflects P&G’s unique ability through its numerous
products to touch the lives of consumers throughout the phases
of their day, their lives, and across generations. Starting in
the 1850s, the Cincinnati-based consumer goods giant’s
logo consisted of the man in the moon and 13 stars; in the
late 1980s P&G was plagued by persistent rumors that the
moon and stars logo had occult connotations, so the company
eventually moved to a simple logotype mark.
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