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New Logo But Old Controversy

New Logo But Old Controversy

Proctor & Gamble has tweaked its logo, returning to the moon symbol reminiscent of the one that caused grief over the years. Designed by Landor Associates, the new version sticks with the familiar letters “P&G” in a serif font. But it now encloses them in a blue circle with a crescent moon in lighter blue on the left side. The moon, says the Landor team, reflects P&G’s unique ability through its numerous products to touch the lives of consumers throughout the phases of their day, their lives, and across generations. Starting in the 1850s, the Cincinnati-based consumer goods giant’s logo consisted of the man in the moon and 13 stars; in the late 1980s P&G was plagued by persistent rumors that the moon and stars logo had occult connotations, so the company eventually moved to a simple logotype mark.
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