The sleek design of the new Miller Lite bottle provides a
contoured shape that is a modern interpretation of the brand’s
legendary long neck. Developed by designers from 4sight inc.,
the new bottle features a convenient grip, while helping Miller
Lite stand out among the brown bottle sameness of other light beers.
To support the new bottle, two new tv commericals focus on the bottle
design. The product launch is also suppored by print, radio,
out-of-home and digital advertising, retail point-of-sale and public relations.
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